Cover Story
• The range of stock can be greater than that of new retailers, simply because CeX has thousands of suppliers
• It gives access to products that may have been discontinued through normal retail channels.
Gabriel Moreno, area developer Gabriel Moreno recently opened his ninth CeX franchise store in the UK. He says: “I was fi rst introduced to franchising while working as a store manager, and later area manager, in a fast-food franchise chain. When I started researching for my own franchise, I felt it important to consider the franchisor’s market experience and that they had a well-established brand. This is defi nitely worthwhile to diminish the risk and achieve the success of your investment. “CeX brings an innovative franchise model directly involved with challenging and constantly moving products: electronic devices, fi lms, games and entertainment technology. Moreover, the fl exible royalty policy made me feel confi dent enough to get involved. I enjoy seeing my business grow. It’s an added bonus that I have the opportunity to try out a host of technology products in the course of my day.”
CeX franchising support Prior to opening: • Training: a comprehensive training programme • Store design: full store interior design and layout specifi c to your location
• Site selection: store location selection support • Global procurement network: expert guidance on business and branded supplies.
Ongoing support: • Field support: CeX’s local operations managers will support you and provide ongoing operational performance evaluations • Franchisee support: CeX’s dedicated franchise team will serve as your main contact and provide ongoing business support • Ongoing training: regular onsite and e-learning courses to support your team’s development
• Operations manual: an online manual, which is constantly updated to support the business.
“CeX brings an innovative franchise model directly involved with challenging and constantly moving products”
Try before you buy
As part of the joint decision-making process, CeX will give you the opportunity to work in its existing stores. This will give you the opportunity to ‘try before you buy’ and helps CeX to judge your suitability in owning and operating a CeX franchise. With CeX’s support, training and established systems, it expects you to build a customer base and to provide them with outstanding levels of service. In return for your dedication and hard work, CeX will provide the franchisee with ongoing support and advice to ensure mutual success.
The right candidate CeX is looking for: • A track record in the management of medium to large national retail businesses
• A desire to grow the CeX brand via multiple outlets with the fi nancial means to do so
• An existing business infrastructure that could support the development, or the experience and ability to create this
• Good local knowledge and relationships, and expertise in the areas of real estate, government and labour regulations
• Extensive marketing, sales and recruitment experience, knowledge of CeX’s key product lines and someone willing to complete six months’ training in the UK or Europe.
Through CeX’s local support and online community you will work together to ensure that your business is successful. CeX will share information and ideas to keep your business improving and evolving. Together, you will open up new revenue streams and increase market penetration and share. CeX will be there to guide you through every stage. By combining CeX’s systems and industry knowledge with your local experience and connections, you will work together to steer your business to great heights.
CeX
Act now to fi nd out more and secure your location:
www.webuy.com/franchising October 2017 |
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