New Franchise


Introducing… S


...Simit Sarayı, the bakery café that is bringing Turkish food to the world


imit Sarayı opened its first store in 2002 with the aim of introducing the simit – a traditional Anatolian delicacy dating back to the 15th century


– to Turkey and then to the rest of the world. Today, Simit Sarayı serves more than 650,000 guests daily, with 10,500 employees in 365 stores in nearly 20 countries and selling over 60 products. In 2015, the company launched the Flexible Simit Production Line, which was designed to enable Simit Sarayı to produce enough of its foodstuffs to cater to international markets. Products are manufactured in three factories to global standards over an area of 22,000 square metres.


Products


Simit Sarayı has been raising awareness of traditional Turkish flavours not just within its national borders but also introducing them to new markets. With modern stores and a wide range


of products, Simit Sarayı is offering unforgettable tastes, from simits to pastries, cookies to pizzas and simit


18 | BusinessFranchise.com | October 2017


burgers, plus coffees and other drinks throughout the day. Presenting a diverse range of choices to its customers has allowed Simit Sarayı to quickly become a much-loved bakery and café brand. Simit Sarayı is always looking into expanding and developing its product ranges. What makes Simit Sarayı more powerful than its competitors is not just its product range but also the ability to quickly implement and produce new lines within its factories. Simit Sarayı’s choice gives it a distinctive advantage when it comes to introducing the brand to fresh markets with new cultures.


Locations With 246 stores in Turkey and 119 throughout the rest of the world, Simit Sarayı currently has 365 stores worldwide in countries including Azerbaijan, Germany, Russia, Sweden and the US. The brand is focusing on expanding in the UK and German markets, with Serbia and Russia the focus in early 2017. It aims to grow the number of UK stores to 250 within five years, with a plan to reach 1,400 globally by the end of 2020.


The future


Simit Sarayı opened its first store in 2002 in Istanbul, Turkey, and started trading internationally in 2010 in the Netherlands. In 2014, Simit Sarayı opened its first American store on New York’s 5th Avenue. Following the enthusiastic response to the first London store in February 2015, Simit Sarayı opened a second on Bond Street in March. Having recently opened its sixth London location in Oxford Street, Simit Sarayı is growing rapidly in the UK. Working in the Middle East with one of Saudi Arabia’s largest investment firms, the Al Hokair Group, Simit Sarayı plans to open 125 stores in the region by the end of 2017.


Since 2002, Simit Sarayı has continued


to introduce international flavours to the world and give the Anatolian treat the recognition it deserves. Since the day it was founded, Simit Sarayı has been a brand built on trustworthiness, fast and friendly service, and high-quality, value-for- money products.


ezgi.ceren@simitsarayi.com


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