Franchise Focus A growing fi eld
As the UK’s £350million artifi cial grass industry is in excellent condition, it’s time to invest in Wonderlawn
INVESTMENT LEVEL: FROM £20,000 O
nce or twice in a decade a product emerges in the home improvement marketplace that really catches the public’s imagination. Imagine the early
days of conservatories, double glazing and fi tted kitchens – for a decade, simply being there was enough to secure good profi ts. Today, things are diff erent: too many companies chasing too little business, price wars and wafer-thin margins. It all makes you watery-eyed for the good old days. Just imagine a marketplace with little competition, where the consumer is really switching on to the concept, and the idea of buying on price alone is almost unheard of. Wonderlawn believes it represents the
return of these opportunistic times, but it’s more than just great products, marketing and support. Wonderlawn’s business model allows prospective franchisees to do what they do best – sell and install. Wonderlawn removes the need for stockholding, manages material deliveries, and even provides the consumables on consignment. All of this is designed to do one thing: improve cashfl ow and help generate profi t. Wonderlawn is next-generation, totally
realistic artifi cial grass, which not only looks good but also feels right underfoot. The products are exclusive and based on hybrid yarns that fi nd their roots in sport, combining the softness of a landscaping product with the resilience of those designed for real, active use. It is worth remembering that practically every home improvement over the last 30 years has replaced a natural material, such as timber, and substituted a more technically advanced solution, with all the benefi ts of the original but with an almost maintenance-free alternative. Wonderlawn’s sales proposition tells consumers that it’s time to throw the lawnmowers and edging shears away and enjoy your life again. Wonderlawn is the solution, something its customers agree with. From simple beginnings over 10 years ago, the company has lived through the dramatic evolution in the artifi cial grass industry, witnessing the development of high-quality, realistic grass that is a far cry from the harsh artifi cial turf
previously associated with these products. With the industry in the UK now worth over £350million, it’s easy to see why entrepreneurs view it as an opportunity. For so many franchises in other sectors, while there are clearly sales opportunities, there continues to be an administrative and logistical burden that clearly hinders growth. Wonderlawn has pioneered a unique operational system that requires no stockholding and is great for cashfl ow. The company provides all the materials and delivery to site for a fi xed rate. You do not need to carry stock, and at the point of order, Wonderlawn dispatches the material you need. All your grass is cut to size, re-wrapped and shipped to you or your customer. This system has two main advantages: no initial investment in products or materials, and no wastage to manage and cost for. Wonderlawn director Barry Wright says: “As a business it is so easy to run:
just sell, install and make money.” For those with a can-do attitude and who are unafraid of physical work, Wonderlawn provides a platform for a real ‘feelgood’ business opportunity. Virtually every customer is left feeling that you’ve single-handedly given them their outdoor space back and banished the mud, dirt and grass cutting in one fell swoop. Wonderlawn is looking for franchise partners who are self-motivated, hardworking and keen to establish a locally based business in this fl ourishing market that provides their family with a lucrative and enduring income.
Wonderlawn Artifi cial grass
www.wonderlawn.com sales@wonderlawn.com 0333 700 6000
October 2017 |
BusinessFranchise.com | 155
Investment: £20k-£50k
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