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Franchise Focus Hit the right note


Retirement blues turned to reignited passion for ActionCOACH franchise owner Gary Keating


INVESTMENT LEVEL: FROM £21,000 F


ormer professional musician Gary Keating built a chain of music shops in the South West, won Young Businessman of the Year, and became a multi-millionaire at the age of 25. In just two years, he’d lost it all. Gary had a rollercoaster of a journey in business before fi nding solid ground with ActionCOACH.


He says: “I’d like to blame the loss of my


fi rst company on high interest rates and the likes of Dixons selling cheaper alternatives, but the truth is it was down to my complete lack of business knowledge.”


Failing at retirement


Making his next move, Gary bought a fi nancial services company for £1 and grew it into three companies. He sold them for a signifi cant return and went to Hong Kong to replicate his success. In 2011, having made enough money to retire aged 47, Gary and his wife, Wendy, settled back home in Bristol. “I quickly realised I wasn’t any good at


being retired! I tried spending time back in Hong Kong checking in on my business interests. Then I saw an advertisement for ActionCOACH – their coaching system and values blew me away. I attended a discovery day, realising I didn’t know as much as I thought about running a business! My ego was damaged for a short time until I went on initial training in Las Vegas, where it got a second hit. ActionCOACH University takes you back to the very fi rst lessons in business ownership and is a shock to the system. “Straight after training, I went to our house in Thailand to escape the UK’s winter months with my family. I watched a few of Brad Sugars’ videos and he set the fi re alight, I had even more inspiration. I realised how becoming an Action Coach could make a diff erence to Bristol, give me a purpose and create a legacy.”


Following the system


Gary launched his business in February 2016. He immediately opened an offi ce with a coaching studio, hired a personal assistant and created an environment with the opportunity for growth.


“To get traction, you have to invest in marketing and work at it. I set a goal to reach £10,000 in client income by month six and £20,000 by year one. By following the system, in my fi rst year the business grew to two members of staff plus an employee coach, soon to be joined by a second. I hit £30,000 of client income through building this team.”


A rewarding business


Gary works just four days a week and enjoys a halfway house between retirement and full-time employment. He still escapes the English winters by fl ying to Thailand but continues his coaching via online video conferencing.


“The ActionCOACH system is brilliant. I often think if I’d had an Action Coach, I would have been much better at getting perspective on myself and my fi rst business would have had a very diff erent ending. Instead, I waited to gain on-the-job knowledge, which meant, more often than not, learning from mistakes. “My next goal is to reach £50,000 a month in client income with a team of four


coaches. Becoming the go-to place in Bristol for business coaching is my aim and that will, in turn, create prosperity in our community. With ActionCOACH in Bristol, business owners and their employees can prepare for a happy retirement, whatever that may hold.”


Next steps


If you would like to build a successful business like Gary and you: • Get a buzz from helping others succeed • Love learning and developing yourself • Have enjoyed success in your career or sport…


…then fi nd out more by watching the six-minute overview video at www.actioncoach.co.uk


ActionCOACH Business services


www.actioncoach.co.uk ukrecruitment@actioncoach.com 01284 701 648


Gary Keating


October 2017 | BusinessFranchise.com | 135


Investment: £20k-£50k


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