Spotlight Franchise
Introducing… W
hen you look at a business that was established in the early 60s, is a founding member of the British
Franchise Association (bfa), and is probably one of the best-known brand names in the UK, you could be forgiven for thinking that things were pretty sedate, predictable and humdrum. Well, this isn’t the case at Dyno! We are living in an age of disruption; just look at what Uber has done to the taxi industry or Airbnb to the hotel business. Technology, social media and competition have led to ever-increasing customer expectations, and that means, for businesses like Dyno, you simply cannot stand still.
Dyno has recognised and responded to this modern-day phenomenon, but, in truth, it is a business that has never stood still. From the outset Dyno has been going through change, which has been driven by a desire to be at the forefront of the service sector it operates in.
Dyno is underpinned by a set of values that puts the customer at the heart of everything the business does. The company is constantly looking at ways it can improve both the service it gives to its customers and the relationship they have with their franchisees. Dyno’s 24-hours-a-day, 365-days-a-year emergency service responds to a wide
range of issues for domestic customers – it’s not just drains it unblocks! Dyno fixes a wide range of plumbing and heating problems that you might encounter in your home, as well as offering a range of related installation services. And it’s not just private households: Dyno provides the same around-the-clock emergency service and comprehensive range of preventative maintenance services to an ever-increasing number of commercial customers. It has a dedicated national accounts team that manages the relationship with some big national clients. On a local level, franchisees can tap into a wide portfolio of marketing materials to support their local activity, and all franchisees have locally based commercial customers they look after.
Dyno prides itself on delivering excellent levels of customer service and is constantly on the lookout for ways to improve. It has recently established accredited customer- service training centres up and down the country; bringing the engineer training in house means the training provided is highly relevant to the franchisee’s business and tuned in to the needs of their customers. One of the key features of this franchise business is the relationship it has with British Gas. Dyno provides a high- level service to British Gas homecare customers, which means that each Dyno franchise enjoys a ready-made customer
…Dyno, an award-winning franchise that comes with years of history and experience
base. This can provide a valuable income stream to complement the local, on-demand market and commercial customers generated by the franchisee. Dyno is an award-winning franchise. Metserve, a plumbing and drains franchise based in the south, was awarded the accolade of Franchisee of the Year at the 2017 bfa Franchising Awards for providing the best possible customer experience. A franchisee based in Scotland won the prestigious Customer Service Franchisee of the Year in 2015. Dyno was a finalist in the 2017 Franchise Support category for some innovative initiatives, including an impressive web-based service platform. It was also the outright winner for innovation in 2015 for introducing a new commercial platform designed to reward franchisees for growing their businesses while providing ever-higher levels of customer service. As a successful, mature franchise network, opportunities to join Dyno are relatively limited, but they are highly sought after. If you think you could make a significant contribution to the success of this forward-thinking, customer-focused business and would like to learn more, then get in touch today.
michael.brocklebank@
britishgas.co.uk October 2017 |
BusinessFranchise.com | 81
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