REAL STORIES By trading exclusively in
digital entertainment products, the Complete entertainment eXchange (CeX) has catapulted the buy-and-sell concept into the 21st century
I
n the ever-changing world of technology, the ability of a brand to adapt to the market can make all the diff erence between success and failure. There is no better example of this than CeX. The fl exible structure of the business model has seen it thrive in economic times – both good and bad – and this, together with the passion of their franchisees, has enabled the formation of a global network of outlets in a relatively short space of time.
Huseyin Nurhakli
to me when choosing a franchise, and CeX ticked both of those boxes.
Where did you fi nd out about the CeX franchise? I fi rst read about it on the CeX website, then I got hold of a franchise magazine. I read a few case studies in there which inspired me to apply.
What appealed most about a CeX franchise?
runs two stores in Tonbridge and Hastings
HUSEYIN NURHAKLI
What was your previous occupation and why did you leave? Before I opened my fi rst store in Tonbridge I used to be in the mobile phone repair business, and prior to that I was in the catering industry. I have always had a huge interest in gadgets, so CeX was ideal for me.
What were your criteria for a franchise? A brand that was well established and recognised were the most important aspects
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BusinessFranchise.com | October 2017
I wanted to be a part of a large organisation that I had a passion for without taking a huge risk. CeX’s fast growth in a short amount of time assured me of the chances of success with the venture.
What training did you receive? I received 400 hours of in-store training, both in corporate and franchise stores, starting from the basic sales assistant training and going to the supervisor’s and manager’s role. I also had to attend an all-in-one HR course based in London.
Is being a franchise owner how you expected it to be? Yes, very much so, I really enjoy what I do. Having just opening my second store, I know exactly what to expect, which makes the whole process easier.
What type of support have you received?
Everybody cannot do enough to assist, from my franchise manager to the operations manager and all the support team. Everyone
is a phone call away whenever I need them. In particular, my franchise manager helping with every aspect gave me the free time to concentrate on my training and development with the brand.
What aspect of it have you found most benefi cial?
All the useful departments: IT, marketing, training and pricing. Any time I need assistance with anything I have somebody I can contact.
Are you on target to meet your business plan? My turnover was £1.7million in the fi rst 20 months in my fi rst store (Tonbridge). Hastings’ turnover in the fi rst week was £31,000 – a very good indicator that the store will perform above expectations.
What do you enjoy most about your business?
The most enjoyable factor for me has been the opportunity to motivate my staff and see them enjoy their work as much as I do.
What are your future plans for the business? My plan is to grow my two stores to their maximum potential and open two more stores in the next two to three years.
What sort of person do you think would suit a CeX franchise? Someone who is hardworking, motivating and enjoys leading, but, most importantly, having good people skills is essential.
CeX
Act now to fi nd out more and secure your location:
webuy.com/franchising
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