Franchise Focus A dream franchise
With Dream Doors’ franchisees coming from all professional backgrounds, there’s an opportunity waiting for you
INVESTMENT LEVEL: £25,000 D
ream Doors, a UK-based kitchen makeover company, has increased franchisees’ sales every year because of its unique consumer off ering:
made-to-measure replacement kitchen doors sold from locally owned franchised showrooms. Today, the average franchisee showroom sells more than £500,000 of projects every year, retaining an average of 15 to 20 per cent net profi t. Top showrooms turn over more than £1million. The replacement door sector is just a small part of the multi-billion-pound kitchen industry, but one that has proven to be incredibly profi table, providing a much sought-after and less-costly alternative to full kitchen refurbishments. With more than 60,000 kitchen makeovers to its name, there can be no doubt that the Dream Doors service is a resounding success. Providing replacement kitchen doors, drawers and worktops can save customers time and money, as well as minimising stress while the work is completed (an average job costs just £4,000 and is usually completed in just 48 hours). It’s a concept that is very popular with homeowners throughout the UK, but especially with the over 60s. And, as dozens of studies will show, it’s the over 60s – the baby boomer generation – who have the most disposable income to spend on their homes. Established 18 years ago with a single Hampshire-based showroom, Dream Doors now boasts over 75 showrooms nationwide. Interestingly, hardly any of the company’s franchisees came from the kitchen industry. In fact, Dream Doors franchisees have left a wide variety of careers behind them – from IT professionals and police offi cers to retailers and teaching assistants – with all benefi tting from an award-winning training programme.
New franchisees undertake a
comprehensive 13-week induction programme, which includes the initial setup phase, followed by three weeks of training at the company’s headquarters and those of its suppliers. Once the theoretical and classroom training is completed, each new franchisee spends days each week with an assigned business development manager
who will accompany them on sales calls, on surveys and, for the length of their franchise, provide consistent in- territory support. Kevin from Dream Doors Teesside says: “I can truly say that the support we have received has been outstanding – not only at the outset, but also ongoing, even once you are up and running. Each member of staff we’ve met has been very knowledgeable and professional, and is always both available and willing to help you in any area of the business. There is also a great sense of humour among the team; they all love to have fun while they work, which suits us fi ne – we feel that we fi t straight in to the Dream Doors family.” And with more new franchisees due for training this autumn, there are no signs of the recruitment drive slowing down. But Dream Doors prides itself on its elite network of hardworking franchisees, each with the professionalism and determination to create their own success. And, as such, each application is taken very seriously, with potential franchisees going
through a stringent assessment and due diligence process. Dream Doors has recently been shortlisted for three more Franchise Marketing Awards, taking its total franchise industry commendations to 40 in the last nine years. And with 11 wins so far, including Best Marketing Campaign and Best Franchisee Support, potential investors can be assured of the company’s focus on franchisee development. Former teacher Matt Jones of Truro, who joined Dream Doors in 2016, says: “I wanted to be my own boss and have control over how I work and the money I earn; Dream Doors ticked all the boxes – I have my freedom now. Dream Doors is the best thing I have ever done!”
Dream Doors Kitchen refurbishment
www.dreamdoors.co.uk recruitment@dreamdoors.co.uk 023 9298 3574
October 2017 |
BusinessFranchise.com | 143
Investment: £20k-£50k
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172 |
Page 173 |
Page 174 |
Page 175 |
Page 176 |
Page 177 |
Page 178 |
Page 179 |
Page 180 |
Page 181 |
Page 182 |
Page 183 |
Page 184 |
Page 185 |
Page 186 |
Page 187 |
Page 188 |
Page 189 |
Page 190 |
Page 191 |
Page 192 |
Page 193 |
Page 194 |
Page 195 |
Page 196 |
Page 197 |
Page 198 |
Page 199 |
Page 200 |
Page 201 |
Page 202 |
Page 203 |
Page 204 |
Page 205 |
Page 206 |
Page 207 |
Page 208 |
Page 209 |
Page 210 |
Page 211
