Investment: £20k-£50k
Franchise Focus Strength in unity
Bringing people together, the Expense Reduction Analysts network is the backbone of the franchise
INVESTMENT LEVEL: FROM £39,900 N
etwork: noun; a group or system of interconnected people or things. Network is a word that’s rightly synonymous with franchising. Many people choose to become a part of a franchise network for the support such a structure can provide. Often, prospective franchise partners are looking to supplement their own skill gaps and seeking reassurance that vital expertise exists within the collective. Put simply, it’s about what the network can do for the individual.
But what if a network could be more than that? What if ‘network’ could still embody support but also bring prosperity, business diversity and strengthened service off ering? What if those within it put as much emphasis on what they put in as what they get out? Far from a group of people united simply by a brand or by a desire to access a support system, a glance into the Expense Reduction Analysts (ERA) network reveals a group of interconnected business owners working towards a common goal. “People often talk about franchise networks being like family and that’s certainly true for ERA,” says Rob Allison, UK managing director. “The support, communication, openness and interdependency within the network is really where our achievement lies. I truly believe that our success is not down to any one individual but down to us all working as one.”
The unique structure of the ERA franchise sees business development managers, client relationship managers and cost centre specialists coexist in a climate of mutual benefi t. Analytical experts and those with decades of niche sector knowledge promote their expertise to those who excel at sales and business development, allowing them to target clients in virtually any sector, of any complexity. Many franchise groups off er frequent opportunities to collaborate. Quarterly get- togethers can have the benefi t of allowing business owners to network and share experiences and knowledge to their greater good. But nowhere else in franchising are
the franchisees in constant contact, reliant upon each other to fulfi l work on behalf of each other’s clients. Far from working in competition or even isolation, the ERA network thrives on active, deliberate and planned collaboration. It’s the life force of the franchise. But it’s not until you see it in action that you truly appreciate the strength of the relationships and bonds of mutual respect and friendships that have been built over months and years. A soon-to-be franchise partner, David both embodies this super-culture and caught a unique glimpse of it when he attended ERA’s annual conference recently. David doesn’t train and launch his franchise until January 2018; as a C-suite executive, his corporate responsibilities will take six months to fulfi l. However, David is so certain of his
future with ERA that he’s already signed his franchise agreement. What’s more, he emphatically believes in the power of the network and aims to become a valued member, known for his knowledge, enthusiasm and considerable skill, well in advance of his launch.
He says: “What attracted me most
to ERA was the sheer strength of the collective network. The knowledge and power ERA commands as a procurement entity is internationally renowned. It’s each individual franchise partner’s ability and willingness to both leverage and participate in the grand scheme that makes the business so successful.
“The opportunity to attend the annual
conference at this stage and meet almost every single consultant under one roof was one that I wasn’t going to miss! Even though I already knew it would be there, the buzz over the course of the day was infectious. Business was being done in every corner, over every coff ee – and with a genuine sense of camaraderie and fondness between colleagues. I’m more excited than ever to be joining this extraordinary group of professionals.”
Expense Reduction Analysts
Management consulting
www.erafranchise.net
m.oneil@
erauk.net
023 8082 9737 / 07753 966 651 October 2017 |
BusinessFranchise.com | 151
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