IN-COSMETICS ASIA PREVIEW
21
Uncovering Asia-Pacific beauty secrets in Bangkok
Tim Probert – Personal Care Global Sarah Gibson – Reed Exhibitions
The global cosmetics market is in rapid ascent. According to Fortune Business Insights, it is projected to hit $415.29 billion in 2028 at a 5% compound annual growth rate between 2021 and 2028. Within this, the Asia Pacific (APAC) region is expected to dominate, valued at $102.55 billion in 2020 and forecast to increase significantly over the next five years. This is largely due to increasing urbanisation and improvements in standards of living, as well as a growing number of working women and a rising middle class across the continent. Home to more than 4.3 billion people, the region has become a focal point for beauty business investors and multinationals keen to broker potentially lucrative relationships in the area. With a reputation for innovation, much has been said about Asia being at the forefront of beauty both in terms of consumer discernment and product development. The Asian beauty regimen, has, after all, been lusted after across the globe for many years. This is no surprise. Asian consumers are
seriously avid beauty enthusiasts. Proper skincare routines and maintenance are of utmost importance to them, and regular practices such as double cleansing, facials, weekly treatments, and topical vitamins are all commonplace in the beauty routines of people of all ages and income levels. However, things have moved up a notch in the past few years. Where once the beauty industry was famous for whitening products, sun care and bold colours, it is now focused on more complex concepts, such as genderless beauty, personalisation, and the digital beauty revolution. Yet what are the trends behind the scenes driving these developments? What are the ingredients, products, and processes appealing to consumers the world over, and how has Asia succeeded in curating such a mind-blowingly successful industry? All of the answers to these questions
– and more – can be found at this year’s in-cosmetics Asia, the leading event in APAC for personal care ingredients, which returns to BITEC in Bangkok from 1-3 November. Taking place in Thailand for the first time since the pandemic, the event will provide a platform to connect the regional and global personal care industry. More than 400 suppliers of personal
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care ingredients, fragrances, lab equipment, testing and regulatory solutions will have the opportunity to meet with an anticipated 9,000+ APAC personal care creators as the exhibition provides a host of comprehensive and cost-effective learning, business, and networking experiences across the three days.
Unrivalled educational opportunities As ever, in-cosmetics Asia will deliver an
unrivalled education programme, centred around the popular Marketing Trends & Regulations programme, which will define industry trends for professionals from across the new product development (NPD) process. Featuring a plethora of top industry experts, the sessions provide attendees with market- leading facts, figures, analysis, research data and the latest regulatory changes in personal care manufacturing. Perhaps unsurprisingly, China, the world’s
October 2022 PERSONAL CARE
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