COVER STORY: NATURA-TEC ADVERTISEMENT FEATURE
Cyclopentasiloxane ■ Natura-Tec Plantsil ■
Spreadability Smoothness
10 8 6 4 2 0
Shine Natura-Tec Plantsil XLite ■ T0
7
Absorption
T2 months-Active formulation
Greasy after feel
Protective residual film Figure 1: Sensorial profile of Natura-Tec Plantsil XLite
with environmental compliance, going beyond carbon neutral by generating an oxygen positive circular economy process. This technology guarantees the highest
levels of purity and protects the original microalgae species for future generations. They help us contribute to a more responsible approach to industrial design thanks to our conscious choice of intentions and impact.
Conscientious ageing: Well-ageing Between the changes in mentalities and the progress of medicine, it is clear that the generation of those aged 50+ has this desire to age well with their time. They are characterized by an increasingly youthful state of mind and ever-demanding tastes. Appreciated by this generation, ageing well or even ‘happy ageing’ are approaches that promote acceptance of one’s age by valuing it. In this quest for conscious beauty radiance, what mature consumers expect from cosmetics
Tackiness
Figure 2: Anti-ageing effects of Natura-Tec Marine BlueRevelation 50+
is emotional pleasure, sensoriality but with products based on clean, natural and highly effective ingredients. To fight against ageing, the holistic method allows you to embrace it following a global approach in which the body is one with the mind. Fighting against ageing is not only about
conscientiously applying an anti-wrinkle cream; it is more about a state of mind which makes time our friend by making our daily life as enjoyable and as fulfilling as possible. The physical mingles with the spiritual, the mental and the social. We can then speak of a holistic approach to
aging where a virtuous manufacturing process becomes a selection criterion and is associated with efficiency, care and respect. Natura-tec Marine BlueRevelation 50+ is the archetypal active ingredient within this context.
Hair and wellbeing Our hair is an integral part of our identity, our hair makes us different, makes us unique.
Maintaining the health of our hair is essential because our hair is the mirror of our health. Strong and shiny hair is a sign of assumed beauty. Hair is a major part of our daily appearance
and can even become a message between individuals. The latest addition to our range of microalgae active ingredients, Natura-Tec SeaRenew will help make hair beautiful and boost self-confidence by stimulating growth and strength of the hair shaft.
Conclusion From this intimate relationship, this strong emotional impact, which binds us to our cosmetic products, come our choices to act on our wellbeing and our self-esteem. With the search for concepts based on natural origin and authenticity, sophistication gives way to minimalism and a simpler aesthetic approach while preserving the health of our skin and hair, all of which are essential elements of our global wellbeing vision going forward. Therefore, today’s raw materials must
be both ecological and effective, meeting the criteria of naturality, sensoriality, multifunctionality and respect for the environment perfectly embodied by Natura- Tec’s range of emollient and active ingredients. Feel the emotion with us!
PC
Natura-Tec 221, Avenue Louis Lépine Z.I du Capitou, 83600 Fréjus France +33 498113800
info@natura-tec.com
www.natura-tec.com
www.personalcaremagazine.com March 2023 PERSONAL CARE
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