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ADVERTISEMENT FEATURE
COVER STORY: NATURA-TEC
Natura-Tec’s solutions for global wellbeing
The senses connect us to life; they allow us to perceive the world around us. Today, to the five main senses: hearing, smell, taste, touch and sight, we can add two new fundamental considerations: intuition and the sense of others. That is to say the meaning of life and the ability to become aware of our environment and evolve according to its criteria. ‘What is deepest in man is the skin’, wrote
Paul Valéry. We feel everything through the skin, we even breathe through it. It is the first bulwark against the universe that allows us to understand and comprehend it. Like the other sensory organs, the skin is
connected to the central nervous system and, via its multiple receptors, it picks up information that goes up to the brain. Ultra-sensitive, it becomes a major element for individual wellbeing. The concepts and theories of sensory
cosmetics, neurocosmetics, psychosmetics or neurowellness then find their full meaning by structuring the emotions in our thoughts and behaviours. The transfer linking neuroscience to cosmetics and the awakening of one’s emotions is simple: the sensory experience will be major, the use of textures of great elegance, subtle and evolving. Also, the use of natural ingredients obtained
with durable and ethical techniques will guide motivation and decision-making and finally confidence in their effectiveness to hydrate, repair, heal to bring overall wellbeing.
Criteria influencing our senses
positively ■ Ingredients from natural sources are
March 2023 PERSONAL CARE INGREDIENTS ● FORMULATION ●
MANUFACTURE GLOBAL
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In focus: Naturals Biotechnologies Hygiene
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increasingly sought after by consumers wanting to achieve a beautiful, healthy appearance without using ingredients perceived as ‘harsh’ or ‘synthetic’. By using natural products, consumers benefit from the rewards of caring for their bodies and using nature’s own range of chemical compounds to protect and nourish their skin and hair with better biocompatibility. ■ The sensory characteristics of cosmetic products can establish a strong emotional link between the consumer and the product. To achieve this, one needs an instantly pleasant
feeling on application, a good consistency, softness, and depending on the intended use, lightness, richness or even freshness. The persistence of the texture after application will also be very important. ■ It is our duty to develop and innovate with technologies that ensure consistent quality and purity combined with environmental compliance and minimal carbon footprint generating innovative solutions and which pave a path to strategies and concepts that can benefit to each one of us via industrial, social, cultural and ethical criteria worldwide. ■ The trend of skin health and personalized care has accelerated, with innovation focusing on the latter. The demonstration of the efficacy of active ingredients is the essential platform on which customers build the confidence which they require and in turn stimulate the demand for rapid and visible results.
Sensory novelties from Natura-Tec The latest in the range of alternatives to silicones, Natura-tec Plantsil XLite, will optimize your textures and surprise you with its lightness as well as its feeling of volatility: a highly stable, transparent, very light fluid with rapid absorption, superior smoothness, good spreadability and no tackiness or greasiness. Considering the human and environmental
toxicological profile of its natural-based ingredients, it is devoid of controversy and supports the biomimetic approach. It is renewable, readily biodegradable and
therefore shows no bioaccumulation. It is highly tolerated by skin, eyes and the environment. No SVHC (substances of very high concern) are present in the production processes or in the finished products. The highly successful base, a three times
award winner in three years, the Natural BBB Beauty Balm Base will help you develop highly original textures with a truly amazing touch. This is an exciting solution to stimulate creativity and efficiency. Its smoothness and velvety feel will generate
slippery effects that appeal to the sensory memory of baby skin. It is the perfect starting point for your minimalist and cradle to cradle inspired formulations.
Microalgae as sustainable and ethical source of actives Natura-Tec microalgae actives are the result of extensive research conducted by our joint Biotechnology Center group and are produced using our patented low carbon footprint closed circuit photobioreactor technology which ensures consistent quality and purity combined
PERSONAL CARE March 2023
www.personalcaremagazine.com
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