14
NEWS
Ashland takes The Natural Line for personal care ingredients
Ashland has launched The Natural Line, which is focused on promoting natural ingredients that can be easily recognized by their name, INCI description and have a defined composition. The US firm intends for The
Natural Line to become a go-to choice for those looking for personal care products made with natural ingredients. “We believe that transparency and sustainability are key to driving positive change in the industry, and we are proud to offer consumers ingredients that align with these values,” said Ashland’s new business development manager for naturals Neil Astles. “This new product line is a
testament to our commitment to
creating natural ingredients and promoting transparency in the beauty industry,” he added. One of the ingredients launched
in The Natural Line is Hyalurotech sodium hyaluronate, which is produced through biotechnology. Sodium hyaluronate is known
for its ability to hydrate and plump the skin, making it a popular choice for skincare products. Ashland says the Hyalurotech
product line is comprised of different molecular weights that allow for varied depths of penetration into the skin, making it suitable for use on different areas of the face and body. Other ingredients included in
The Natural Line are Puraloe aloe vera, Orchid Complex os ester,
refined shea butter and American clary sage essential oil. Ashland has meanwhile launched Saffragyl biofunctional, a gum care active designed to transform oral health into a daily beauty regimen. The ingredient is a COSMOS-
approved 100% natural extract made from upcycled saffron flowers to help prevent early gum problems and strengthen sensitive and irritated gums. Saffragyl biofunctional has been specifically selected to neutralize the gingipain toxin, which is responsible of gingival inflammation, gum tissue degradation, biofilm formation and further serious health disorders if not counteracted.
Seppic unveils Blue Beauty formulation kit
Seppic unveiled a collection of seven formulations tapping into the blue beauty trend at the Cosmet’Agora trade show in Paris. The objective of the Blue
Beauty formulation kit is to respect and preserve nature, in particular the oceans, while offering high- performance, safe and innovative beauty products. The formulations are designed
to inspire formulators through three principles. Firstly, use less water. For this, Seppic offers an oily formula and an anhydrous balm. The balm has been proposed to the
Cosmet’Agora formulation contest for its multipurpose moisturizing, purifying and deodorant potential with high naturality (> 99% according to ISO 16128). This melting formula is
composed of just over 50% Emogreen L19 and 10% Sepifine BB, two texturizing agents that provide a light and non-greasy feel, despite an anhydrous composition. Secondly, preserve the oceans
from pollution. To address this, Seppic has come up with two formulas. The first, a powder shower gel to be reconstituted,
composed of easily biodegradable ingredients including Proteol APL EF, a mild anionic surfactant, inspired by the characteristic
aminogram of the apple, and generating a creamy foam. The second, an SPF 50
sunscreen with fat-soluble UV filters and formulated with Sensanov WR, an emulsifier with film-forming and water-resistant properties. Thirdly, more transparent
sourcing. The three formulas offered feature active ingredients sourced in Brittany at the Seppic site in Pontrieux. Codiavelane BG PF, a green algae extract with moisturizing properties, is integrated to a transparent bluish gel formula evoking the ocean.
Gattefossé’s latest Inspiration formulation kit gets daring
French cosmetic actives producer Gattefossé has launched Daring on the Daily, the latest formulation kit in its Inspiration collection. Gattefossé’s application lab
has developed seven formulations based around three key trends – I.D. Manifesto, Playground and Experience the Unexpected – each aiming to celebrate a new expression of beauty encouraging disruptive and playful cosmetics. They can be used as an ideal
medium for consumers to express their individuality while having fun
PERSONAL CARE March 2023
include Primer-to-Powder, a makeup base with a creamy texture transforming into a powdery touch with a silky after-feel. Meanwhile, Glittering Gummies is a highlighter with a gummy-like texture in a travel-friendly format depositing shimmery pearls. Another formulation is Alien
and exploring different aspects of their personalities, the company says. Daring on the Daily formulations
Slime, an optical illusion cream-gel that may surprise with its stringy, slime-like texture but captivates with its comfortable and non-sticky after-feel, said to be perfect for a soothing massage.
“For this new ‘Inspiration 2023’,
we have given free rein to our imagination and creativity in order to offer a brand new innovative and inspiring concept to our customers,” said Marine Lochouarn, technical marketing manager at Gattefossé France. “I invite everyone to re-enchant
your daily life by reclaiming it with our new collection of formulas where everything is allowed... Shake up your beauty routine, have fun, & be ‘daring on the daily’,” she added.
www.personalcaremagazine.com
Ashland says Saffragyl
biofunctional is an alternative to curative but potentially aggressive solutions such as chlorhexidine to treat gingival inflammation and plaque build-up.
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