understand market trends and opportunities to ensure this is reflected in our product roadmap and ultimately the games that are launched. As we continue to scale, we have the flexibility to add more studios through our agile recruitment process across any geography as we are a fully remote organisation, allowing us to keep our promises and strengthen our USPs without compromising our core values.
How is a partnership with Playnetic different from other game suppliers in the iGaming industry?
Communication and cooperation. Our studios provide operators with the right games for the right market, so they suit their player base. We take a strategic approach, offering games in packs depending on factors such as size of the operator, markets and player preferences. Each operator is different, so we take a deeply personalised approach to the partnership and the games we deliver to them. We also provide full intel and data for each game, as well as marketing packs ahead of launch so that it allows operators the time to plan and get creative with how they promote our games to players. Tis makes working with Playnetic a true collaboration built on a foundation of quality, reliability and consistency.
How will Playnetic look to build awareness of the brand in 2025? Will the company be attending more exhibitions?
We’ll be going big at the trade shows with people on the ground to meet
with delegates and showcase our growing portfolio of games. ICE Barcelona is first up in 2025, and we will have a larger presence with a packed stand and where we will launch multiple new game titles. Te highlight game being Moonlight Guardian which will feature on our popular tournament zone. We are also ramping up our hospitality on our stand with ‘Playnetic Cocktails’ on Monday at 4pm until 7pm, adding some extra ‘bites’ so to speak!
We pride ourselves on our hospitality at shows, so we encourage our partners and industry colleagues to join us for a speciality coffee, beer and much more at our open bar. Tere’s no better way of strengthening relationships – and building brand value - than meeting with customers face to face. We’ll be combining this bigger presence at events with B2B PR campaigns, increased social media activity and the occasional marketing initiative. Te key for us is to continue our momentum with our partners that truly strengthen our brand proposition.
On the back of securing licences in both Sweden and Romania, Playnetic recently received a recognition notice from the Malta Gaming Authority. What was the rationale for targeting these three licences first?
It comes down to a couple of factors, really. Tis includes operator demand, the size and scope of the market and the certification process. New studios need to be able to get their games to market without delay and in Sweden, Romania and Malta, the process is robust while still
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