THOMAS SCHMALZER VP Global Sales / VP Product Management NOVOMATIC AG
We cannot spoil all the fun before the show but everyone coming to our booth will be amazed by the latest additions to our game library in all segments from classical multi-games to the latest feature rich linked progressive games based on new as well as blue-chip themes such as Book of Ra or Chicago. Upgrades to fan favourite cabinets, stunning sign packages and great game titles will integrate seamlessly to well- rounded solutions for any operation.
At ICE, NOVOMATIC is preparing to host valued partners from every continent, showcasing our commitment to global collaboration in existing and emerging markets representing dynamic growth and future potential. Tis is underlined by the strong interest shown by our customers worldwide to participate in the first ICE in a new location in 2025. We are excited even more to showcase our latest and greatest and look forward to what awaits us in terms of fresh insights, new partnerships and business opportunities in Barcelona. Everyone is cordially invited to stop by our booth No. 3K20-80 and enjoy the amazing environment we will be providing to esteemed customers, partners, and friends.
Product-wise, what's new for NOVOMATIC at ICE?
We cannot spoil all the fun before the show but everyone coming to our booth will be amazed by the latest additions to our game library in all segments from classical multi-games to the latest feature rich linked progressive games based on new as well as blue-chip themes such as Book of Ra or Chicago. Upgrades to fan favourite cabinets, stunning sign packages and great game titles will integrate seamlessly to well-rounded solutions for any operation.
Furthermore, the NOVO Unity Pro ETG solution received major upgrades to functionality and technology and will be highlighted as part of one of the largest booths we have had in our 44-year history.
Our expanded portfolio of games and mixes will include facelifts of user interface, fresh designs and enhanced communication of key game features ensuring a more captivating and immersive player experience for our core game platforms such as NOVOLINE, GGA, or IMPERA. Our state-of-the-art titles will also offer new thrills based on international market trends and thrilling feature combinations with rewarding prizes.
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Some of our core markets will receive dedicated sections at our booth showcasing tailor-made products for specialty and limited markets. Amongst those being Italy, the UK and of course Spain. As we expect more customers from the Latin American region visitors will also be able to see our offering specifically for markets in this emerging world region. We continue to create intelligent bundles tailored to meet the diverse profiles of the players, while offering operators the flexibility to optimise their capital expenditures and positively impact their bottom line.
How will NOVOMATIC's product focus for ICE differ from October's Global Gaming Expo tailored more towards the North American market?
NOVOMATIC holds a strong position across all segments of our markets worldwide and each year at ICE we demonstrate the company’s unique ability to adapt and deliver a comprehensive 360- degree portfolio tailored to diverse regulatory frameworks. As such the main difference of G2E in comparison to ICE for us lies in the larger variety of different products for diverse markets and segments worldwide. Where at G2E we focus predominantly on US and Latin American Markets as well as international casino products, at ICE we are adding significantly to this portfolio, covering all kinds of specialty and limited markets in Europe and Africa featuring tailor- made solutions.
Only a few global manufacturers can match our capacity to provide such a wide range of fully compliant solutions across the main industry verticals. As a true example stands the Spanish gaming market, governed by 17 autonomous regions with distinct regulations and product requirements, where our subsidiary NOVOMATIC SPAIN has embraced and advanced NOVOMATIC’s core vision, ensuring sustained success as a full-service provider in the gaming industry.
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