Last year, Ninja Crash was our main highlight, with our stand and campaign centred around this hit game. Tis year, we’re taking a new approach with our campaign,
"One Portfolio, Endless Adventures" which will showcase our top-performing games.
Galaxsys Easy Enjoyment Galaxsys is entering a new phase with the launch of new slot games set to debut at ICE
Barcelona. Vigen Safaryan, Chief Product Officer, sets out how the company will continue scaling its operations, leveraging its data-driven, analytical approach to further understand player behaviour and improve game development.
Despite being a young company in terms of operational setup, Galaxsys already has over 150 partners across the gaming supply chain. How is the business looking to expand, internally and externally, in 2025?
2024 has been a spectacular year for Galaxsys, with new games launched, new partners onboarded, and headcount increased. Our fast games, like Ninja Crash and Tower Rush, have received multiple awards and nominations this year. Achieving this level of recognition in such a short time has been incredible, and naturally, we’re looking ahead to the future. In 2025, we’re entering a new phase with the launch of our slot games. Attendees at our stand at ICE Barcelona will get the chance to see the first games and experience them right there. We’re also launching a new game in partnership with football legend Luís Figo - our biggest collaboration yet - with more details to be revealed at ICE. Overall, we expect 2025 to be a very productive year, as we explore new approaches and experiment to enhance and diversify our portfolio even further.
Galaxsys is a data-driven analytical company. What did you learn about player behaviour in 2024?
In 2024, player behaviour in iGaming highlighted several key trends. Players increasingly demand personalised experiences, with tailored game recommendations and dynamic rewards significantly boosting engagement. Skill-based and fast-paced games gained traction, particularly among younger audiences, while social gaming features
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such as leaderboards and multiplayer modes fostered community and competition. Gamification elements, including progressive jackpots and bonus buy-ins, stood out as drivers of excitement. Lastly, loyalty systems, such as daily challenges and tiered VIP programmes, proved crucial for retention. Tese insights emphasise the importance of a data-driven, player-centric approach to delivering innovative and engaging gaming experiences.
As an online casino player, you are encountered with a plethora of choices. What variables are attracting players towards Galaxsys titles from the game lobby?
At Galaxsys, every decision we make revolves around the player — whether it’s game design, features, elements, or overall concept. Players today prefer simpler, visually appealing experiences without overly complicated features. Fast games embody this approach, capturing attention with unique themes or stories and offering easy- to-enjoy gameplay. Te same philosophy applies to our slot games, which feature distinct interfaces and carefully curated themes. As we continue to develop more slot titles, our focus remains on researching and delivering standout themes that truly engage and excite players.
Galaxsys has launched a number of hit titles in a relatively short space of time such as Ninja Crash and, more recently, Tower Rush. What are Galaxsys' top performing games?
Our portfolio currently features a wide range of top-performing
VIGEN SAFARYAN Chief Product Officer Galaxsys
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