A BROADER AUDIENCE BEYOND GAMERS Play’n GO Music appeals not only to the company’s loyal slot game followers but also to a much wider audience. “Tere’s a whole group of active listeners who rely on platforms like Spotify and YouTube for new music,” Erryn says. Gaming soundtracks, with their cinematic scores and atmospheric tones, have carved out a niche among music lovers who enjoy background music while working or relaxing.


Tis crossover potential is what excites Erryn the most. “We’re tapping into cinematic lovers, music lovers, and even casual listeners who may not necessarily play our games,” she explains. Tis dual appeal to gamers and general music enthusiasts broadens Play’n GO Music’s reach and opens new doors for creative exploration.


COLLABORATION WITH INDEPENDENT ARTISTS Play’n GO Music prides itself on being ‘artist-first,’ a philosophy that fosters strong relationships with independent creators. “We want artists to feel respected, heard, and free to express their artistic vision,” Erryn emphasises. Tis approach has yielded fruitful collaborations, offering independent artists the opportunity to contribute unique sounds to a dynamic and evolving platform.


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From orchestral musicians to independent composers, Play’n GO selects artists based on the needs of each project. “It’s all about relationship building,” Erryn says. “We take the time to listen to different styles, research music genres, and find the right artist for the right project.” Whether it’s the Grammy-nominated Czech National Orchestra or a rising composer just starting out, Play’n GO adapts its collaborative process to suit the talent involved.


Collaboration at Play’n GO Music is a carefully crafted process. Once an artist is selected, they are provided with reference tracks to guide their creative direction. “We trust the artists to deliver exceptional work while ensuring the process is extremely collaborative,” Erryn explains. From initial conversations to finalising compositions, the team maintains a balance between creative freedom and alignment with the game’s vision.


For large-scale projects like Hugo Legacy, the timeline can span several months. “It took about six to seven months to plan,” says Erryn. “Coordinating with a 62-piece orchestra involves everything from booking the musicians to ensuring the right sheet music is in place.”


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