Practical Marketing Academy Your Path to Confidence and Success
In the October issue of G3 Magazine, we introduced the launch of the new online course, Marketing Strategy Planning and Implementation, created by Paul Rees and the Practical Marketing Academy. Here Paul updates on progress and underlines the key benefits of the course.
Te Marketing Strategy Planning and Implementation Course was specifically designed for marketers in the gaming industry who may not have formal marketing training but are eager to enhance their skills, address key industry challenges, and demonstrate the measurable impact of their efforts on business success.
If you missed the October article, it explored common pain points faced by marketers - such as marketing credibility issues and a lack of measurement to assess the effectiveness of marketing activities.
Tis follow-up article aims to give you a closer look at the Marketing Strategy Planning and Implementation course. Our goal is simple: to equip marketers with the tools, strategies, and confidence they need to demonstrate marketing's real value to their company’s bottom line.
PURPOSE OF THE COURSE Te course is designed to help marketers improve their skills in shaping marketing strategy and planning - moving beyond just focusing on marketing tactics. Te aim is to empower marketers to become more strategic, increase their confidence in their role, and - most importantly - help them prove the impact of their efforts.
I understand that marketers in the gaming industry are often juggling multiple responsibilities. Time is tight, and you’re likely involved in many different activities. Tat’s why I’ve designed the course to be succinct, focused, and practical, with just five key modules. Unlike many other marketing training courses that tend to be overly theoretical, Marketing Strategy Planning and Implementation takes a highly practical approach. You won’t just be told what to do - you’ll get a step-by-step guide to make your strategy work for you.
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OVERVIEW OF THE FIVE MODULES Module 1: Identifying Ideal Customers Understanding who your ideal customers are is the foundation of any marketing strategy. In this module, I’ll walk you through the process of defining Ideal Company Profiles (ICPs) and creating detailed personas. Tese personas are based on the key individuals your company and Sales team typically target. Once you understand your ideal customers, you’ll be able to craft marketing campaigns that directly address their needs.
Key Outputs of Module 1: u
u
Understanding the importance of identifying ideal customers u Identifying Ideal Company Profiles (ICPs)
Creating personas, including their characteristics, needs, and pain points
Module 2: Competitor Review It’s critical to know how your competitors position themselves and communicate their offers. In this module, I’ll teach you how to analyse your competitors' product and service messaging so that you can create a unique and compelling proposition that sets you apart in the market.
Key Outputs of Module 2: u
Identifying key competitor propositions u Analysing competitor product and service messaging
Module 3: Proposition Development Creating a strong, differentiated proposition is essential for attracting customers. Building on the insights gained from Modules 1 and 2, I’ll
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