With our patented biometric player recognition
technologies, we have developed a self-contained system that encompasses the most secure
identification, access, payment, loyalty and player protection solution.
NOVOVISION Developed from the Ground Up Portugal’s Casino Lisboa has gone live with Novomatic’s casino management system
NovoVision, with its sister venue, Casino Estoril, to follow in the first quarter of 2025. Jens Einhaus, Head of Sales & Product Marketing NBS at NOVOMATIC AG, explains how the system architecture has been designed to handle high-volume transactions
Jens, what are the biggest casino management challenges and problems operators need addressing in 2025?
I would say the challenges will be pretty much the same as in these past couple of years. Land-based operators are under the constant strain of competition with online offers, in an increasingly scrutinising regulatory environment and under the same prevailing economic pressure as other leisure and entertainment businesses. Te best approach they can take is investing in their operational efficiency as well as in excellent customer service and loyalty programmes and guaranteed regulatory compliance. Tat means investing in a powerful CMS that will easily tackle these aspects and more.
A good CMS collects and has access to data in abundance, it will automise processes, allow staff to shift their focus towards customer satisfaction, deliver excellent reporting and analyses and provide comprehensive loyalty solutions. Te NOVOVISION CMS has been designed with an additional focus on powerful player loyalty functionalities and technologically advanced security and player protection features that are in full compliance with even the strictest Responsible Gaming requirements. With our patented biometric player recognition technologies, we have developed a self-contained system that encompasses the most secure identification, access, payment, loyalty and player protection solution. All these functionalities enhance the land- based player experience, increase security and can make gaming at the venue much more personalised and even more enjoyable.
At the end of the day, for every operator it does boil down to player loyalty 72
and player protection, namely the two questions: one, how can I create the most rewarding offer for my players and, two, how can I create a safe environment and protect them from any harmful deviation in their behaviour.
Where has NOVOVISION recently been installed? Do you have a particular market focus?
We have a specific market focus on markets with a clear regulatory framework for legal land-based gaming. Tat means, we are offering our solutions to the international gaming industry, be it state-run or private gaming corporations in all regulated markets. NOVOVISION is particularly well established in the EMEA region, with the most recent installations – which we are particularly proud of – in the UK with the Dusk Till Dawn Poker Club and in Portugal with major operator Estoril Sol.
Both customers are quite unique in their respective requirements and implementations: Dusk Till Dawn is a Nottingham-based Poker Club whose management approached us at ICE after learning about our dedicated NOVOVISION tournament solution. Since it is perfectly embedded in the general CMS functionalities, this module fits like a glove for Dusk Till Dawn. Additionally, it was very synergetic to be working with a customer who is so deeply rooted in the game of Poker and whose experts also brought great new ideas for further development to the table.
Estoril Sol, on the other hand, with its Portuguese casinos is a customer that required a very comprehensive approach, with almost the entire
JENS EINHAUS Head of Sales & Product Marketing NBS
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