PLAYSON
VSEVOLOD LAPIN Deputy CEO Playson
Vsevolod Lapin, Deputy CEO, underlines why the long-term success of a slot is always related to math balance and featured mechanics, evidencing Hold and Win and Hit the Bonus titles of building brands out of mechanics.
How are the gameplay preferences and expectations of slot players changing?
Tematic game design and mechanics of a particular slot work in tandem to shape the player’s experience. Whilst certain themes may resonate more broadly and perform consistently across different markets, it’s the synergy between theme and mechanics that captivates players. Currently, there is a strong trend of ‘theme families’ where a slot series will feature a number of mechanics united by a headline character, as is seen with our iconic joker tied to our Hold and Win series.
With regards to emerging markets within the industry, notably LatAm, our data shows players appreciate clear and no- nonsense mechanics that are easy to navigate, which is why our fruit-themed Hold and Win titles resonate with slot enthusiasts across the region. A similar pattern is also apparent in the slightly less mature markets where players lean on a clear focus to gameplay rather than thinly spread RTP across a host of features, ensuring it is easy to identify the bonus features to chase within games. It takes a lot of talent
and hard work to produce the ‘less is more’ product, a great deal more than people think!
Why have mechanics become so prominent in the game selection process? What's driving this behaviour?
Te long-term success of a slot is always related to math balance and the featured mechanics. At Playson, we always try and build the brand out of the mechanic to increase awareness for the players and make the selection process within an incredibly saturated market a straightforward one. For instance, our range of Hold and Win and Hit the Bonus titles have become synonymous with players due to their engaging gameplay and their ability to adapt and include contemporary features over time. We include the series name in every game release title, which helps operators to attract existing players who are eager to experience the next instalment, while it also educates new players on what they can expect. Our headline Christmas release, 25 Cookies: Hit the Bonus, exemplifies this approach. Even before entering the game, the audience has an indication on what the gameplay will offer.
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