technology, ergonomic seating for maximum comfort, and exclusive discretion, all while offering a regal experience that aligns with players' adrenaline-fuelled expectations. Our V.I.P. X series resemble the aspiration for exceptional experience, that elevate the gaming adrenaline and performance power. Each of the models from our V.I.P collection is designed to
feature individual characteristics not only following the mentioned trends, but also addressing the habits of game play of the different players’ - V.I.P. X Galaxy 2.65 is equipped with adjustable backrest and seating and a swivelling Touch Deck player interface, V.I.P. X Royal 1.85 features a huge 85” portrait screen and a top-quality chair as a matching throne, V.I.P. X Dream 3.43 comes with an adapted, impressive game content to visualise linked progressive themes as well as versatile bonus features on the trio 43” displays, the V.I.P. X Lounge 2.32 fits perfectly to street location layouts ensuring luxurious experience for a long play session.
Nicci Smith: Te shift towards open floor plans and the introduction of natural lighting in some markets has necessitated some rethinking of product design. We're focusing on sleek, modern designs that complement a wide range of casino floor aesthetics. Ergonomics, build quality and a refined finish on our traditional products, and clear, customisable user graphical interfaces on our digital products remain a key consideration, especially for extended play. At the forefront of an evolution such as this, stands
TCSJOHNHUXLEY, the world's leading casino equipment and solutions provider. Our comprehensive turnkey approach ensures casinos across the globe not only operate seamlessly but also captivate the imaginations of their players. Tis personalised journey starts with a thorough Know Your Customer process. Identifying key stakeholders, deciphering
"We aim to offer flexible solutions that can meet our customers’ unique needs. For example, with IGT’s new GameAce ETG solution, configurability is at the core of the product’s value proposition. It can be deployed in a pod configuration, or a stadium configuration and can accommodate live dealer and RNG play.
David Flinn, SVP Canada, EMEA, and LATAM Gaming Sales, IGT
206
Floor Mix Evolution
their definition of success, and understanding the project's timeline and budgetary constraints are crucial first steps. Whether it's a bustling resort casino or an intimate gaming
room, TCSJOHNHUXLEY tailors an approach to each unique blueprint. With the customer's vision firmly in mind, our team of experts delve into optimising the casino floor plan, mapping out the placement of gaming tables, equipment, and even seating arrangements. From roulette wheels and chip sorting machines to bonus systems and high-tech displays, every detail is carefully considered. As the gaming landscape continues to evolve,
TCSJOHNHUXLEY remains at the forefront, providing not just equipment and solutions, but the tools and the services to build thriving, vibrant casinos that captivate players and drive success.
How are variants and configuration options within the product range designed for different parts of the modern casino floor, from stadium-like atmosphere sections to intimate personalised terminals?
David Flinn: We aim to offer flexible solutions that can meet our customers’ unique needs. For example, with IGT’s new GameAce ETG solution, configurability is at the core of the product’s value proposition. It can be deployed in a pod configuration, or a stadium configuration and can accommodate live dealer and RNG play. Tese options help operators optimise floor space and
labour costs, all while differentiating their offering. In North America, players most often find our PeakBarTop cabinet in a bar or tavern setting. In international markets, that is not always the case and is thus the inspiration for our “Buddy Bar” setup that features the same cabinet technology, but in a different configuration. We meet with our customers and conduct player intercepts on a frequent basis to ensure our solutions are meeting their expectations and can address growth opportunities of today and the future.
Tomas Schmalzer: For a few years now, we are promoting actively our product bundles, which are wisely developed and selected to match the peculiarities of the zones defined within
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