IMPROVE THE CASINO HOSPITALITY EXPERIENCE Opening a new restaurant, whether it be a stand-alone unit or within a casino, requires a large team of hospitality experts to train the staff. Rock & Brews goes one step further by including the casino’s management teams to elevate the hospitality experience of the entire property, not just the restaurant space. Our national training team, consisting of VPs, directors, sous chefs, experienced hosts and more,
To fully engage with guests at each location, the local teams are encouraged to customise the Rock & Brews experience from a stand- alone restaurant. Te clientele also varies from casino to casino, and the needs of the guest is our main priority.
If certain programming is better suited to local preference, the team on
Although obstacles in recruitment and staff retention are prevalent in many aspects of the industry, Rock & Brews combats this challenge by investing in training and development to transform
team members who have limited experience in food & beverage into skilled servers, hosts, or managers who go on to deliver exception service. Tis emphasis on investing back into our team ensures that quality of service remains high and stable throughout the year.
ADAM GOLDBERG Chief Executive Officer, Rock & Brews
work directly with casino staff to ensure that all employees understand the Rock & Brews culture of hospitality. Tis training process is a crucial piece of opening in a casino and helps foster an atmosphere where guests feel valued and look forward to visiting again.
OVERCOMING CHALLENGES IN FOOD & BEVERAGE OFFERINGS Integrating a new food concept into a casino setting has many benefits, but it also comes with a set of challenges unique to the restaurant and gaming worlds. Te proximity to competing dining options, retaining skilled staff, and customising menu offerings make it crucial that Rock & Brews stays ahead of the curve.
Although obstacles in recruitment and staff retention are prevalent in many aspects of the industry, Rock & Brews combats this challenge by investing in training and development to transform team members who have limited experience in food & beverage into skilled servers, hosts, or managers who go on to deliver exception service. Tis emphasis on investing back into our team ensures that quality of service remains high and stable throughout the year.
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the ground can cater to the specific demographic since they understand their guests best. For example, a few of our locations around the country offer a Sunday brunch while others do not. Due to our strong partnerships with the casino, we trust their teams to make decisions that match the experience for which their guests are looking.
KEEPING THE CONCEPT FRESH Rock & Brews constantly refreshes menu offerings to maintain excitement and relevance among new and returning guests. Limited- time collaborations with iconic Rock & Roll Hall-of-Famers like Bob Dylan, Sammy Hagar, Jon Bon Jovi, Alice Cooper, and, of course, KISS, generate buzz and appeal to fans of both the artists and the concept.
Music is inherently part of our DNA, and it serves as a key element to the upbeat and enjoyable energy of every location. While rock music will remain the primary genre played throughout each restaurant, Rock & Brews is frequently updating playlists to incorporate the occasional pop or country song to ensure the atmosphere resonates with guests and appeals to a broader audience.
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