Mechanics and Narratives
We know a thing or two about leveraging the potential of incredibly strong characters and themes – Fishin’ Frenzy is the godfather of one of the most popular themes in recent industry history. So, it was no surprise when King Kong Cash joined the likes of Eyes of Horus, Luck of the Irish and our loveable Genie, as a favourite for players everywhere. Since the first adaptation of King Kong Cash, we have developed several iterations of the brand that have become just as successful.
themes? Is blending themes a concept that is fresh and exciting, or lazy?
Familiarity is a major factor when predicting the potential success of a game. Utilising themes that are proven to resonate with the target audience can provide a strong starting point for performance, with familiarity often evoking emotional connections which can generate considerable interest for a new release. Temes related to popular culture, such as games centred around TV shows and movies are more likely to draw the attention of players. With that being said, it seemed only logical to pair one of our most successful game series, our King Kong offering, with our headline Christmas release. King Kong Cash: Even Bigger Bananas Power Play sees the return of our iconic gorilla complemented by timely festive charm throughout gameplay, alongside upgraded and completely new mechanics, including Power Play, to keep slot enthusiasts intrigued and enthused.
How does Blueprint Gaming effectively analyse and assimilate historical data, current trends, local culture and competitor analysis to identify the correct blend of theme and mechanic?
Te development of a Blueprint title is a product of thorough investigation. Meticulous research takes place as well as the assessment of player habits based on behaviour and engagement metrics from previous releases. Knowing what bodes well and what encourages game retention allows us to refine our search when identifying opportunities and emerging trends for new releases. Our core aim when developing a new slot is to ensure we are creating as stimulating an experience as possible for our players. It is, therefore, imperative that they too play a prominent role in each game’s creation. Team Blueprint is full of passionate players, so when it comes to developing our slots, we know from experience what helps us gauge reactions and refine releases.
Can you provide some examples in Blueprint’s portfolio where the right theme and mechanic have been paired?
We know a thing or two about leveraging the potential of incredibly strong characters and themes – Fishin’ Frenzy is the godfather of one of the most popular themes in recent industry history. So, it was no surprise when King Kong Cash joined the likes of Eyes of Horus, Luck of the Irish and our loveable Genie, as a favourite for players everywhere. Since the first adaptation of King Kong Cash, we have developed several iterations of the brand that have become just as successful.
With regards to King Kong Cash: Even Bigger Bananas, the base game saw a new-look 6x4 reel set thanks to the Cash Collect feature, appearing via cash symbols on reels one to six, which is awarded when the special Kong symbols lands on reel six. A new Kong upgrade allows players to unlock up to four different cash collect symbols: Dual Collect, Lock & Spin Collect, Cash Boost Collect and Golden Monkey, with three or more bonus symbols triggering 10 free spins. Te standout King Kong release also features the industry renowned Jackpot King progressive system offering big win potential like no other.
How significant are thematic elements such as game characters in establishing an emotional connection with players?
Arguably Blueprint’s unofficial mascot, such is the impact the cheeky ape has had on our fortunes, King Kong again underlines the success suppliers can have in complementing an iconic character with refreshed gameplay, featuring progressive mechanics in future
iterations.As with our development of licences and branded iGaming titles, brands resonate with all audiences and brand recognition influences all types of customers. Tis is equally evident within iGaming. When we develop a new branded slot, we always consider the
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