NOVOMATIC Diamonds Are Forever Attendees at ICE Barcelona can expect to be impressed by several new additions to


NOVOMATIC’s game library, including upgrades to popular cabinets, tailor-made offerings for regional markets and the continued evolution of the NOVO Unity Pro ETG solution. Thomas Schmalzer, VP Global Sales / VP Product Management, previews the event.


How do you reflect on NOVOMATIC's 2024?


2024 was an amazing year for NOVOMATIC. AT ICE 2024 we launched a host of new V.I.P X Series cabinets, amongst which our Flagship, the V.I.P. X Galaxy. With an ultra-premium seating experience and two 65-inch screens this piece of hardware sets a new benchmark of comfort in the industry. Content wise NOVOMATIC had a strong year as well with numerous new game titles launched within our top performing XTENSION LINK family on our premium Diamond X 1.55J cabinet.


Saying goodbye to London was hard, but we also look forward to ICE 2025 in Barcelona! Troughout the year our teams in R&D were busy to prepare an even broader product portfolio, innovations and upgrades to player favourite cabinets and games titles alike. You’ll be thrilled to see what 2025 holds in stock for casinos, arcades, limited pay out, and specialty markets. Our strong business model integrating


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technology and operations generates synergies on business and product levels and sets us at a growth trajectory for the long term. Consequently, in 2024 we were able to grow further in our core markets in Europe, as well as in the Americas, Asia, and Africa.


What are NOVOMATIC's expectations heading to the relocated ICE show in Barcelona?


Te upcoming relocation of ICE to Barcelona, marks a significant milestone, highlighting the industry's commitment to expanding best practices across Europe and amplifying their global influence. As one of Europe’s premier brands, NOVOMATIC has been instrumental in shaping the gaming landscape for over 44 years. Trough continuous innovation in product development, quality assurance, and industry leadership, the group has gradually elevated its contributions to the sector. Events like ICE provide a vital platform to showcase these achievements at the highest level.


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