Floor Mix Evolution BETTER SIGHTLINES
Casino floor layouts vary depending on various factors: market dynamics, technological advances, regulations, competitive landscape, economic factors and cultural preferences. G3 gathers the collective expertise of TCSJOHNHUXLEY's Nicci Smith, IGT's David Flinn, Aristocrat Gaming's Andrew Sackey and NOVOMATIC AG's Tomas Schmalzer on how casino set-ups are evolving and what equipment suppliers are doing to adapt.
Casino floors are moving away from traditional labyrinthine rows of classic live table games, slots and jackpot games, instead placing games in clusters for like-minded enthusiasts to gather around. What has been the sales impact? Are customers installing a greater variety or volume of machines?
Nicci Smith, Managing Director UK & Europe, TCSJOHNHUXLEY: Te evolving casino floor layout has certainly influenced our sales. From tables to roulette wheels, chipping machines, winning number displays and electronic gaming – our world-famous products form the foundation of every casino and are therefore popular across all markets. With the largest and most comprehensive portfolio in the
live gaming space, our products and solutions are trusted globally for quality, innovation, reliability, and security, with beautifully hand-crafted products integrating seamlessly with the latest leading-edge technology, providing the highest quality and most extensive live gaming product portfolio in the industry. We continue to offer unrivalled turnkey solutions to all
markets, where the popularity and demand for our products aligns with the underlying trends already mentioned. While the core products like Roulette, Baccarat, Poker, and Blackjack remain essential, we're seeing increasing demand for innovative and engaging games that cater to specific player preferences. Tis trend has also led to a surge in sales for products that traditionally have a stronger hold in other gaming regions, and for content that takes the gaming experience to another level such as our Supernova Progressive Game Jackpot System.
202 Supernova is becoming more popular than ever, and we are
observing a growing interest in progressive games, where the stakes and rewards continually rise, amplifying the thrill and creating a truly unique journey for players. Supernova is seen as a proven way to make top performing games even more successful, empowering operators to supercharge the fun and excitement of any live table game across a casino floor. Te system provides operators with the flexibility to
configure multiple customised progressive jackpots and patented mystery prizes, to enhance any base game. Essentially, our customers are investing in a greater variety of content to create dynamic and diverse gaming experiences.
David Flinn, SVP Canada, EMEA, and LATAM Gaming Sales, IGT: Te trend toward more game bank and pod configurations really started as a social distancing tactic in 2020, but because players embraced the new gaming floor setups, operators have continued with it. One way this shift has impacted IGT is the elevated value that our customers place on merchandising, particularly in the premium segment. Pod configurations give way to vibrant wedges, toppers and more. Merchandising was an area of focus for IGT at G2E, as this is
an area of our business where we’ve really upped our game to ensure we’re aligned with market opportunities. In terms of game volume, each operator approaches the market differently. Some operators have reduced the number of cabinets on a gaming floor, but more a common approach is a closer look at optimisation, and evaluating which games, configurations and zones of the floor are yielding the highest volume of play.
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