WILLIAM BOLTON Editor


It was a privilege to visit BETBY’s headquarters in Riga, Latvia, for Magnus Carlsen’s unveiling as brand ambassador, and a career highlight to interview the legend himself. For me, what makes this ambassadorship unique is that Magnus is in the prime of his career and the very best in his field. Present tense. Magnus could partner with near enough any brand in the world, but he’s very selective with where his name and brand is associated. Kudos to BETBY for making it happen. Many thanks to the team for the invitation, particularly Pierre Pulis, who shares his expertise a few pages overleaf in putting together a befitting marketing campaign,


Make Your Move BETBY x Magnus Carlsen


Sports betting supplier BETBY has unveiled its latest marketing campaign, “Make Your Move”, featuring the legendary chess Grandmaster Magnus Carlsen as its brand ambassador. The campaign highlights the critical challenges operators face in the


competitive iGaming industry, namely accessing innovative technologies and leveraging the expertise of the right people to achieve sustainable global success. CEO Leonid


Pertsovskiy and Magnus Carlsen detail the rationale behind the partnership ahead of the chess champion’s appearance at ICE Barcelona.


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