Floor Mix Evolution
Andrew Sackey, Vice President of Commercial, LATAM and EMEA, Aristocrat Gaming: Te impact has been positive for both volume and variety of product sales, with the changes driving new demand for both hardware form factor variety and signage configurations to support the improved aesthetics of layouts. Tere has been an increased focus on banking in themes and feature types being utilised, dedicated theme rooms and zones, along with placements of larger screen portrait products to support new mechanics and increased the impact of licensed products.
Tomas Schmalzer, VP Global Sales / VP Product Management, NOVOMATIC AG: When visiting casino properties around the globe, it is evident that gaming operators are redefining their casino floors, moving away from traditional layouts and upgrading their offering. Tere is a growing trend towards creating mixed-game zones designed to attract specific player profiles or enthusiasts of particular gameplay concepts. Tis shift is accompanied by an emphasis on larger, more interactive slot machine displays as well as enhanced comfort, which cater to players seeking more immersive experience and emotions as part of the game. From sales perspective, this trend suggests a greater variety
of products dedicated to fun players, or those searching products allowing for a longer play without the need to spend more as well as the high-adrenaline seekers, who either would like to enjoy the ultimate privacy and exclusiveness or openly share their emotions with a group of soulmates, that together hunt for top prizes or appealing jackpot levels. Player’s interest tends to swing between game titles,
onscreen attractions, bonus features, ergonomics and comfort, which creates sales opportunities for the manufacturers, who carefully conceptualise their product road map to facilitate quick and easy conversions between cabinets, platforms, game library and settings to swiftly respond to customers demand and changing preferences of the players. Hence, the product abundance and adaptability have a positive impact on the sales volumes, especially when it could save time and effort for gaming operators to mix and match game titles with slot machines, accessories or signages.
How is this evolution of the floor mix, together with a trend towards clearer sightlines and more natural lighting, impacting the ergonomics of product design?
Andrew Sackey: Customers are looking for hardware to play a pivotal role in their floor designs. For example, the use of slant form factors to improve sight lines; larger screen portrait products to generate more impact and awareness of their premium or licensed content like NFL; and interactive lights that react to game features, and support both features and idle attract modes. In some regions where layout space is constrained and
occupancy is high, we have deployed a ‘slim’ version of our MarsX product to support customers with these space constraints, and products like Te Baron have incorporated years of research and development in ergonomics, improving experiential sensory aspects of both sound quality and cabinet lighting via the new ‘chimney’ and added curbside appeal with its asymmetrical design. Te integration of progressive values to the topper support
operators with low ceiling heights, and a reduced candle height to reduce overall cabinet height and improve the sight lines of the casino floor.
David Flinn: Our development teams take all of this into consideration when creating content and hardware product roadmaps. Tere is not a “one-size-fits-all” way to approach a gaming floor layout, as they can vary so much. Part of our approach includes offering multiple versions of the same cabinet – each one with unique attributes that will make it more successful in a certain environment. For example, we frequently create bespoke hardware
packages for our customers by offering a variety of screen sizes and cabinet heights – we can adapt by including or excluding toppers and offering both slant and upright versions of our terminals. Tis helps our customers create their desired sightlines and maximise floor space.
Tomas Schmalzer: Actually, a prime example of this evolution is the modernisation of classic Privé or V.I.P. areas in land- based venues. Tese spaces now integrate cutting-edge display
205
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172 |
Page 173 |
Page 174 |
Page 175 |
Page 176 |
Page 177 |
Page 178 |
Page 179 |
Page 180 |
Page 181 |
Page 182 |
Page 183 |
Page 184 |
Page 185 |
Page 186 |
Page 187 |
Page 188 |
Page 189 |
Page 190 |
Page 191 |
Page 192 |
Page 193 |
Page 194 |
Page 195 |
Page 196 |
Page 197 |
Page 198 |
Page 199 |
Page 200 |
Page 201 |
Page 202 |
Page 203 |
Page 204 |
Page 205 |
Page 206 |
Page 207 |
Page 208 |
Page 209 |
Page 210 |
Page 211 |
Page 212 |
Page 213 |
Page 214 |
Page 215 |
Page 216 |
Page 217 |
Page 218 |
Page 219 |
Page 220 |
Page 221 |
Page 222 |
Page 223 |
Page 224 |
Page 225 |
Page 226 |
Page 227 |
Page 228 |
Page 229 |
Page 230 |
Page 231 |
Page 232 |
Page 233 |
Page 234 |
Page 235 |
Page 236 |
Page 237 |
Page 238 |
Page 239 |
Page 240 |
Page 241 |
Page 242 |
Page 243 |
Page 244 |
Page 245 |
Page 246 |
Page 247 |
Page 248 |
Page 249 |
Page 250 |
Page 251 |
Page 252
