Kenya Market Report


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While Kenya faces turbulent times the government is looking to change a decade’s old gambling law to boost gambling revenue and protect players from gambling-related harm. Over the past five years, efforts have been made to ensure regulatory compliance and increase tax contributions from operators in order to increase government revenue. However, higher taxes especially on players have forced leading players out of the market.


Te Kenyan government is now seeking to put in place a new law which will radically change how gambling is regulated. If approved the new bill will herald in a major transition and could revolutionise the industry.


POPULATION Kenya has experienced dramatic population growth since the mid-20th century as a result of its high birth rate and its declining mortality rate. Te country has six times the people it did at independence in 1963. Since 1999, there have been approximately one million additional people each year. Kenya's population currently stands at about 50 million people and is projected to grow to 57.8 million by 2030, according to the Kenya National Bureau of Statistics (KNBS). Te youth constitute 29 per cent of the population, with their numbers growing much faster from 3.2 million in 1989 to 13 million in 2019 with this number expected to hit 19 million by 2035. It is projected that the country will have 70.2 million people by 2045. According to the UN World Cities Report 2022 Nairobi,


Kenya’s capital, experienced exponential growth from 290,000 residents in 1960 to an estimated of 5 million in 2023. Over 60 per cent of Nairobi’s population resides in informal settlements, a substantial increase from 33 per cent four decades ago. By


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