clients and partners. Te industry thrives on interconnectedness and shared success, so transparency and excellence will remain at the heart of everything we do. Our goal is simple: keep improving and make GR8 Tech the go-to choice for iGaming solutions worldwide.
What technologies will define the 2025 sports betting landscape and the development of GR8 Tech’s Sportsbook?
AI is improving sports betting by enhancing predictive analytics for better accuracy and driving personalisation. As trends evolve, AI’s ability to adapt products, optimise workflows, and improve operational efficiency will allow operators to scale smarter and stay ahead. For GR8 Tech’s Sportsbook, we’ll continue to push the market with practical innovations, using AI to enhance personalisation and operations. We have already achieved significant success. With personalised experiences powered by AI, player engagement has increased by 30 per cent, while prediction accuracy for churn stands at an impressive 80 per cent. Our system also boasts a 99 per cent accuracy in identifying player preferences, leading to more targeted offerings. As a result, players are placing 20 per cent more bets, with an additional five bets per player on average, all while reducing bias and manual errors by 95 per cent.
Gamification was the buzzword of 2024. Is the integration of gamification elements something that is top of mind for GR8 Tech?
Absolutely. Gamification is integral to enhancing the player experience, and we’ve developed a robust suite of tools – tournaments, leaderboards, challenges, rewards, and more – that make gaming dynamic and engaging. Tat said, let’s address the real state of the market: most strong players offer a similar set of gamification features. But their mechanics, even the ones with fancy names, often boil down to the same core elements, lacking advanced features. And it’s okay – what truly sets a platform apart is how easy the existing tools are to implement and adapt.
We go beyond offering just a rich gamification toolkit. Operators need flexibility and control to tailor the product to their brand quickly and effectively. Tanks to our unified back office and CRM journey builder, we deliver exactly that – fluid setup without juggling multiple systems. I’ve heard from colleagues conversing with our potential clients that the latter’s’ reaction to our CRM system was telling: “Can I touch the screen to see if it’s real?” Tat kind of feedback highlights the quality value proposition that our platform comes with. Combining top-tier gamification tools with a user-friendly, highly adaptable backend is where GR8 Tech truly excels.
Te popularity of competitive gaming is skyrocketing, micro-betting is continually on the rise and voice-activated technologies are
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becoming more refined. How is GR8 Tech looking to tap into and engage with these trends?
We see trends as opportunities to shape the future of the industry, but innovation only matters if it delivers meaningful impact. It’s not about chasing buzzwords but about understanding where and how these advancements elevate the experience for players and operators. Take esports, for example. We offer coverage for more than 50 popular games like CS:GO, Dota 2, League of Legends, Valorant, and PUBG Mobile. Our platform features live video streams via Twitch, YouTube, and direct streaming, integrated with a Watch & Bet. Our advanced widgets provide pre-match and in-play stats, helping users make informed decisions. Also, gamers can register and log in via Twitch, while our Twitch marketing tools, such as Streamlabs and OBS overlays with live odds, bring interactive betting right into the streaming experience, helping operators engage players right at their favourite platform.
Micro-betting is another game-changer, offering players the thrill of immediate decisions and dynamic outcomes. With our platform’s advanced AI-driven recommendation engine, the players are always shown what they are most likely to engage with, with micro-events playing an important role in making the experience feel personal, fast, and immersive.
As for voice-activated technologies, we’re keeping a sharp eye on their potential, but here’s the thing: not every trend fits every context. Voice commands shine in situations like driving or multitasking, but they haven’t yet become a dominant player habit globally. We approach innovations like this thoughtfully, ensuring they truly add convenience and align with real-world behaviours before introducing them. Modernisation is a priority, but it’s never at the expense of practicality.
What are GR8 Tech's expectations heading to ICE Barcelona?
In 2025, our growth strategy is all about smart acceleration – faster, louder, and bigger, but always stable and well-planned. At ICE Barcelona, we’re thrilled to showcase our cutting-edge solutions, including our personalised event recommendation system, hyper-personalised experiences, AI-driven insights, and esports integration. We can’t wait to connect with industry leaders, spark groundbreaking partnerships, and shape the future of iGaming together. And here’s the kicker – at ICE 2025, we’ll be unveiling a monumental global collaboration that’s set to shake things up. Tis initiative is a testament to our ambition and forward- thinking mindset, and we’re thrilled to share it with the world. With ICE itself growing faster, louder, and more dynamic than ever, GR8 Tech is ready to match that energy and make 2025 a landmark year for the industry.
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