DAN PHILLIPS CEO Playnetic
Our studios provide operators with the right games for the right market, so they suit their player base. We take a strategic approach, offering games in packs depending on factors such as size of the operator, markets and player preferences. Each operator is different, so we take a deeply personalised approach to the partnership and the games we deliver to them.
Playnetic Commitment to Consistency
Playnetic’s debut year has been a whirlwind of growth and progress. CEO Dan Phillips explains how the company’s technological backbone will continue to evolve to deliver high-quality games from its three in-house studios at scale.
A year on from debuting at ICE 2024, how do you reflect on Playnetic's first year of official operations?
It’s been incredibly exciting and fast-paced. We’ve grown by around 100 people this year., Tis includes big hires from the likes of Light & Wonder, Play’n GO, William Hill and Rank so we now have a really nice balance of B2B veterans such as myself and B2C guys who live and breathe what operators, and players, want. We’ve made great progress in building the Playnetic brand, which has been a core focus over the past 12 months. When speaking to potential partners, I no longer have to explain who we are and what we do, so that work is definitely paying off.
Te technology that powers Playnetic continues to be enhanced and developed, and we’ve delivered some epic games from our three in-house studios. By having the right technology in place, we can consistently deliver quality games at scale, ensuring we meet the needs of all our partners. Tis has all been quite the challenge, but we’ve set up all our team functions to support this and to ensure we keep quality, reliability and top-level service at the forefront of what we do.
At iGB Live, Julian Borg-Barthet, Playnetic's Chief Commercial Officer, spoke to G3 Media about the importance of delivering games on time, every time to clients. Is this a core tenet of the Playnetic brand?
Absolutely. We know we have great games, but so do our rivals. Tis 92
makes differentiation difficult and is why we stand out through other areas such as consistency of delivery, quality of product, ease of integration and straightforward commercial agreements and contracts. Tese might sound like the basics, but not all studios can always offer them. We continue to put the foundations in place to deliver what we promise on time, every time, and see this as a major USP for Playnetic. Of course, this means being agile and adaptable to the ever-evolving demands of the market, our partners and players, which is another strand of our DNA.
What plans are in place to continue meeting this commitment for timely delivery as the business scales? How will the workload be divided between Playnetic's in-house studios?
Tis is why we have three studios as it allows us to strike the right balance between quality and quantity. Te studios are empowered to ensure there is a good mix of focus on innovation with a focussed output of quantity, as well as ensuring other studios are set up to meet the quality and quantity at a faster pace to meet our partner demands, this means when running at max capacity, we can produce up to ten games per month. While each of these studios has its own area of focus and cadence of development, they are all committed to creating immersive entertainment experiences for players.
Each studio works closely with our data and analytics teams to
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172 |
Page 173 |
Page 174 |
Page 175 |
Page 176 |
Page 177 |
Page 178 |
Page 179 |
Page 180 |
Page 181 |
Page 182 |
Page 183 |
Page 184 |
Page 185 |
Page 186 |
Page 187 |
Page 188 |
Page 189 |
Page 190 |
Page 191 |
Page 192 |
Page 193 |
Page 194 |
Page 195 |
Page 196 |
Page 197 |
Page 198 |
Page 199 |
Page 200 |
Page 201 |
Page 202 |
Page 203 |
Page 204 |
Page 205 |
Page 206 |
Page 207 |
Page 208 |
Page 209 |
Page 210 |
Page 211 |
Page 212 |
Page 213 |
Page 214 |
Page 215 |
Page 216 |
Page 217 |
Page 218 |
Page 219 |
Page 220 |
Page 221 |
Page 222 |
Page 223 |
Page 224 |
Page 225 |
Page 226 |
Page 227 |
Page 228 |
Page 229 |
Page 230 |
Page 231 |
Page 232 |
Page 233 |
Page 234 |
Page 235 |
Page 236 |
Page 237 |
Page 238 |
Page 239 |
Page 240 |
Page 241 |
Page 242 |
Page 243 |
Page 244 |
Page 245 |
Page 246 |
Page 247 |
Page 248 |
Page 249 |
Page 250 |
Page 251 |
Page 252
