Te work that we've done in Integrity services has resulted in 900 sporting sanctions and 73 criminal convictions. We can't jeopardise any ongoing
investigations, but some previous and public examples include the huge support we provided for UEFA in the match-fixing case involving Albanian club KF
Skënderbeu. We provided a significant amount of intelligence support and, if you read the case, you'll see that our reports are used.
match-fixing team, we have a dedicated team of intelligence analysts and investigators who come from a variety of career backgrounds. For example, the head of Sportradar's integrity operations worked in Navy intelligence for 10 years. Tis team is set-up so that if the sporting federation doesn't have an infrastructure to investigate the match-fixing activity themselves and isn’t able to add more context onto the yes/no of the bet monitoring report, our team is there to support. We've got dedicated intelligence holdings, relationships with law enforcement partners, data systems we can use to help build a picture for the federation and ultimately help them build towards sanctions because that is the biggest deterrent.
I like to think we've got it all covered so that even partners with the smallest level of resourcing can call on Sportradar's expertise and we can cover as much for them as they'd like us to do. Alternatively, if they want to keep things in-house, we can just provide complementary assistance.
How often do these cases lead to sanctions?
Te work that we've done in Integrity services has resulted in 900 sporting sanctions and 73 criminal convictions. We can't jeopardise any ongoing investigations, but some previous and public examples include the huge support we provided for UEFA in the match-fixing case involving Albanian club KF Skënderbeu. We provided a significant amount of intelligence support and, if you read the case, you'll see that our reports are used. Te club were banned from European competition for 10 years and fined one million euros. We were also heavily involved in a FIFA case with Ghanaian referee, Joseph Lamptey. Te first identification came from our team, and we were involved in the intelligence sides on that too. I could reel off many more.
How do you balance the objectives of the operators with those of the sporting organisations, state authorities, national platforms and law enforcement agencies?
Tankfully, they're all aligned insofar as match-fixing is a negative for all these different bodies - betting operators, sporting federations,
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law enforcement. Tat's a positive - everybody wants to pull in the same direction. Because of Sportradar's position we're very close to betting operators and sporting federations and we recognise that makes us unique in these circumstances. It's why Sportradar is the best in integrity matters because of the company's position in the data ecosystem. As a recognition of that, a couple of years ago we set up the Sportradar Integrity Exchange, a free initiative for betting operators to join that now has over 100 in that network. Essentially, it's a network of information sharing on potential suspicious betting. It gives operators an outlet to Sportradar and other operators, as well as an inlet to sporting federations. Data from betting operators is fundamental in sporting and criminal investigations. Sportradar is at the centre of that and we're facilitating this connection because many sporting federations don't know where to begin getting information from betting operators, so this integrity exchange is a huge part of that. Of course, we always respect information sharing confidentialities.
How will Sportradar improve its integrity services offering in 2025?
We are going to look at product development and how we use AI beyond the bet monitoring space. How can we continue to use the latest technologies to help improve results to our partners, particularly in the intelligence space? Tat is not to say that AI will be used to perform any of our intelligence and analysis, but it will help us to digest different sources in a quicker time frame. We have accomplished this on the bet monitoring side, and we'll turn our attention a little more to the intelligence aspect. Across Sportradar, we will continue strengthening the support we provide to regulators, including in the responsible gaming space, which is just one element of the regulatory landscape where we are using technology to solve challenges. Within anti-match-fixing and beyond there are various targets, but for me it's all about continually adapting and engaging with betting operators. We want to bring operators deeper into the ecosystem and create more direct conversations between betting operators and sporting federations. Te support that we can provide in the anti-match-fixing space is largely given to sporting federations, but we'll examine what we can further provide for betting operators as we look to build on those relationships.
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