What is the scope for innovation when combining two of more themes?
Recognisable themes and mechanics offer a sense of comfort, especially for the conservative players who make up a large portion of slot fans. Blending themes, therefore, allows you to retain the initial player base who constantly opt for a certain style of game, but then also open the door for new players who may be drawn to the idea of a dual concept they would have never expected to be released to the market. Our coin-themed series consistently feature amongst our top-performing titles and so through Jingle Coins: Hold and Win, combing the coin- style gameplay and theme with a Christmas makeup, allowed us to expand its appeal to a wider pool of slot enthusiasts.
How does Playson effectively analyse and assimilate historical data, current trends, local culture and competitor analysis to identify the correct blend of theme and mechanic?
At the heart of our strategic endeavours, scrutinising player engagement and reviewing data points continues to be our foremost priority. Our game development teams are dedicated to not only crafting potential hits with appealing themes and mechanics, but also a robust feedback mechanism throughout the development phase. It is the continuous loop of feedback that allows us to adapt and evolve our games, ensuring they resonate with our audience and maintain high engagement levels. As industry experts, our insight is also invaluable, creating a hit is as much an art as it is a science, and we are fortunate to have departments rich in experience who
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subconsciously know what a thematically successful slot entails.
Can you provide some examples in Playson's slot portfolio where the right theme and mechanic have been paired?
When developing Tunder Coins: Hold and Win, we aimed to capture the raw power of nature through electrifying storm visuals and a thrilling gameplay experience. Building on feedback from previous titles, this game introduces the Tunder Strike feature, which can unlock a chain reaction of bonus opportunities, adding unparalleled excitement to the Hold and Win mechanics.
Launched in 2024, Tunder Coins quickly became our top- performing game of the year, resonating with players through its dynamic gameplay, innovative Collect and Multiplier features, and stunning audiovisual quality. Its seamless fluency and storm-inspired aesthetics solidify its position as a standout in our Hold and Win portfolio, showcasing our commitment to delivering immersive and captivating entertainment.
What learnings have been taken from these successes?
Despite being a classic mechanic, the Hold and Win experience continues to resonate strongly with a wide audience across multiple regions, which is why it remains a key component of our roadmap. As a data-driven company, we’re guided by the numbers and our operator partners inform
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