Fishing-shooting games are easy to grasp, but get more challenging the more you play. Tat’s what makes them so immersive as they are a mix of luck and skill. Te
games are usually set underwater with the whole screen as the game’s parameter.
TaDa Gaming Fancy Shooting Fish?
Dispensing with reels and paylines, mobile fishing-shooting games have become a distinct and successful genre of games in Asia. G3 talks to Ray Lee, Director of Business Development at TaDa Gaming to learn more about this phenomenon.
RAY LEE Director of Business Development, TaDa Gaming
TaDa Gaming is making waves with its fishing-shooting games. How did TaDa Gaming establish this novel game concept?
Te original concept was physical arcade machines designed by our parent company, International Games Systems. Tey saw the opportunity to take these games online and quickly became the number one provider for mobile fishing-shooting games across Asia. TaDa Gaming was created as a standalone company to deliver this Asian innovation but tailored for Europe and Latin America. Te games have been received positively by casino platform operators, especially those attracting second/third generation digital natives. Players crossing from video to iGaming expect multiplayer mode, collaborative efforts and leaderboards for community engagement which our games deliver. Once players discover Happy Fishing or Mega Fishing, we always see increasing rounds played and repeat plays as these games resonate with multiple audiences.
Could you talk us through how the gameplay and mechanics work?
Fishing-shooting games are easy to grasp, but get more challenging the more you play. Tat’s what makes them so immersive as they are a mix of luck and skill. Te games are usually set underwater with the whole screen as the game’s parameter. Players shoot at fish or characters, which are part of the storyline, to score hits. Each character has its own reward level and/or can trigger a bonus game. Te bonus games are high impact with whirlpools or explosions. Information is shown on screen as to wins, ammo levels and tips for gameplay, but these details can be muted as players become more adept. Players choose a strategy either to focus on high paying targets or to keep wager levels low to maximise the length of
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Could you share some data to demonstrate how well fishing-shooting titles are resonating? Does performance differ across markets?
We have seen active player growth with each client integration, and longer session player time in comparison to other styles of release. Interestingly, players will often play both slots and fishing-shooting at the same casino, extending their screen time and placing higher wagers. As an example based on equal GGR: Slots Fishing-Shooting 550+ 7,500
Average rounds Average bet value per session €110 €140+
rounds played whilst learning where the target points are on each character. Shooting the smaller value/easier to catch fish is similar to betting on the 1-12 range in a roulette game, while shooting at a Big Boss is comparable to betting on a single number with a lower chance of winning but a higher payout.
What qualities differentiate these games from traditional slots?
Te obvious difference is that there are no reels or paylines; the whole screen is the game space, so players need eyes everywhere and quick reflexes. Fishing-shooting releases also offer social gaming through multiplayer capability, with up to four players in one game at any time. All wins are distributed individually so players benefit from community gaming while keeping their winnings separate. Again, this is something that players have reported on favourably alongside the real challenges that these games can provide.
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