1. Describe both advertisements under the headings below. Colour Images
2. Based on the two posters, what is the most obvious difference between both fi lms? Explore
1. In your opinion is the target audience for both fi lms the same? Identify the target audience for each and explain your answer.
2. Which poster do you fi nd more appealing? Give reasons for your answer.
3. (a) List three advertising techniques that could be used to make one of these advertisements more appealing.
(b) Explain how each of the techniques you have listed would help to improve your chosen advertisement.
Investigate
Find out which fi lm was more popular by researching the total box offi ce earnings of both movies. Were you surprised by the result? Think of three reasons to explain why one fi lm attracted more viewers than the other.
Create
Create a poster advertising a fi lm of your choice. Make use of at least three of the following advertising techniques:
images colour copy (name of fi lm, director, actors, release date, quotes from reviewers, etc.) humour star rating.
