UNIT 5 MEDIA AND ADVERTISING Television advertising


Television remains an extremely popular medium through which advertisers reach a large variety of audiences. You will notice that television advertisements vary depending on the time of day, the time of year and the programme being shown.


What makes a good television advertisement?  Use of humour  Catchy song or jingle  Effective language  Visually interesting


 Causes a reaction: the advertisement should make you feel something – joy, sorrow, even guilt


 Memorable: annoying advertisements do their job as they are diffi cult to forget.


Watch the following television advertisement for Specsavers:


youtu.be/gOxG0c6jT0c


Understand


Work with a partner to answer the following questions. 1. What is being advertised? 2. Who might be interested in this brand? 3. What information is given in this advertisement. 4. What makes this advertisement memorable?


Take a look at another television advertisement, this time for Aer Lingus.


https://youtu.be/1XWfRWNj9ms


Discuss


1. How did this advertisement make you feel? 2. Do you think it is effective? Use the list above to help you.


3. Share some of your favourite television advertisements. How have the advertisers made them memorable?


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