Who is the target audience? Particular products are aimed at different groups of people. Generally, an advertisement will try to reach its target audience – the group of people most likely to buy the product or use the service. The target market or audience is determined by age, gender and interests.
Understand
1. Identify the following in the advertisement on page 238. Brand Logo Buzzwords
Emotive language Caption Slogan
2. Work in pairs to come up with at least three well-known brand names for each of the following items: cereal a soft drink
sportswear a car.
3. Look at the logos below and see if you can name the brands they are associated with.
4. Suggest one example of a buzzword. 5. Suggest one example of a word or phrase that appeals to the emotions. 6. List fi ve slogans that you know and choose your favourite. 7. List the images or colours associated with the following brands: Coca-Cola Pepsi
Fanta Ballygowan
8. Describe the images and colours in the advertisement on page 238. 9. (a) Can you think of three famous fi gures who promote a well-known brand? (b) Why might someone buy a product that is endorsed by a celebrity?
10. Identify the target audience for the advertisement on page 238. Give reasons for your answer.
