1. Name the brand. 2. Find the slogan. 3. What is the dominant image in this advertisement?
Explore 3
1. Is the vocabulary used in this advertisement effective? Explain your answer. 2. In your opinion, who is the target audience? How do you know?
3. Do you think the advertisers stereotype or make assumptions about their target audience? Explain your answer.
Create
1. (a) Design a print advertisement for one of the products listed below in the space provided on page 61 of your Portfolio.
The latest iPhone Your favourite snack food A car that is new to the market A holiday destination This year’s must-see fi lm
Before you begin, you should identify your target audience. Try to appeal to this group of consumers in your advertisement. Use the list of key advertising techniques on pages 239–240 to help you.
(b) When you have fi nished, swap advertisements with another student. Assess one another’s work, using the questions on page 62 of your Portfolio.
(c) Imagine your classmates represent the company whose advertisement you have made. Present your advertisement, explaining how your concept will promote their brand.
