Features of advertisements Advertisers use a number of devices to produce an advertisement that will appeal to their target audience. Look closely at the advertisements that you see as you go about your day. Most of them will include at least some of the features of advertising.
Refer to the following advertisement as you are introduced to each of the features of advertising on pages 239–240.
Waggly Tail Shampoo
Pamper your precious pooch with our new and improved shampoo!