Social media advertisements Products and services are often advertised through social media platforms, such as Facebook and Snapchat. These adverts may appear in your feed or as a sidebar.
Social media accounts
Many companies advertise their brand through social media simply by creating an account. Look at how Specsavers opticians reached people on Twitter by posting this humorous tweet after the wrong fi lm was named Best Picture at the 2017 Oscars:
Understand
1. Name four kinds of advertisements used to promote products, services or issues online.
2. Advertisements appear at the beginning of YouTube videos. Name one other website where companies can advertise.
3. List the benefi ts of advertising online. Explore
1. In your experience, are online advertisements effective? Include a personal anecdote in your answer.
2. Do you think that internet users are against or in favour of online advertising? Give two reasons for your answer.
