KINGDOM 1


Radio advertising Radio advertising is extremely popular in Ireland. Radio and television advertisements differ in that radio advertisers cannot use any visual tools.


Listen to the following advertisement for Brennans Bread: http://greatirishradioads.com/brennans-evoke-nostalgia/


Discuss


1. According to the advertisement, what three things will Brennans Bread always be about?


2. Find evidence from the advertisement to show that Brennans Bread is an Irish product.


3. To what is Brennans dedicated? 4. Do you like the advertisement? Why or why not?


Listen to the next clip and answer the questions that follow. http://greatirishradioads.com/its-ok-to-break-the-rules/


Understand


1. Name two places mentioned in this advertisement. 2. Where do ‘they’ live? 3. Who are ‘they’? 4. What website is mentioned at the end? 5. What can you be in with a chance of winning?


Explore 3


1. What did you learn about radio advertising from this clip? 2. In your opinion, is this a memorable radio advertisement?


3. Which do you prefer, television or radio advertisements? Give reasons for your choice.


236


C


C


D


D


1


1


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–


1


1


3


4


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