NEWS
Spate x Grant Industries report spots rising tretinoin trend
A report by New York cosmetic trend analysts Spate developed in partnership with Grant Industries has identified tretinoin as a rising ingredient for skin care. The ‘Spate x Grant Industries: Top Rising
Ingredients Report’ found tretinoin is steadily gaining popularity with around 255,000 monthly average searches and 18% year on year search volume growth. Tretinoin (all trans-retinoic acid) is the most
bioactive form among retinoids applied topically to the skin and increases the epidermal cellular turnover. “Tretinoin is not only known for acne treatment,
but also gaining traction for its effects in combating signs of ageing. Positioned as a synthetic cousin of vitamin A, it wields considerable influence within the beauty realm,” said Grant Industries director of sales & business development Lena McCaffrey. “Grant experts advocate for a deeper
exploration of retinoids alongside the exploration of natural alternatives such as bakuchiol, offering a nuanced approach to achieving similar skincare outcomes,” she added. The report identified the top ten skin care
ingredient trends by increase in search volume as: vitamin C, hyaluronic acid, glycolic acid, tretinoin, niacinamide, snail mucin, salicylic acid, castor oil, ceramide, and peptide. The top ten skin care trends by year-on-
year search growth percentage are: phenol, polypeptide, maracuja, heartleaf, red bean, snail mucin, plum oil, kojic acid, rice water, and salt water.
While hero ingredients like vitamin C continue
to hold sway as top-searched elements along with skin care products, the report found a cluster of novel ingredients is asserting their potency, positioning themselves as even more powerful than the traditional counterparts. “Vitamin C, retinoids, and hyaluronic acid are
the gold standard, backed by dermatologists for their proven effectiveness. However, there’s a wave of newcomer ingredients making bold claims,” said BeautyStat CEO Ron Robinson. “Malassezin and astaxanthin assert greater
antioxidant power than vitamin C. Azelaic acid, peptides, alfalfa extract, and bakuchiol claim to deliver results without irritation,” he added. “Meanwhile, polyglutamic acid and snow
mushrooms boast about absorbing significantly more water than traditional hyaluronic acid. As these ingredients proliferate in the skin care community, I hope to see them gain broader consumer awareness in the near future.” In hair care, the top ten ingredient trends by
increase in search volume are: [without/free from] benzene, rosemary oil, ketoconazole, castor oil, amla, coconut oil, mint, vanilla [scent], finasteride, and ayurvedic oil. The top ten hair care trends by year-on-year search growth percentage are: [without/free from]
www.personalcaremagazine.com June 2024 PERSONAL CARE
trends by increase in search volume are: vanilla [scent], [petroleum] jelly, ketoconazole, peppermint, turmeric, hyaluronic acid, goat milk, salt, salicylic acid, and breast milk. The top ten body care trends by year-on-
sodium lauryl sulfate, chebe oil, [without/ free from] benzene, ayurvedic oil, ciclopirox, peptide, apple pectin, finasteride, oregano oil, and jojoba oil. For body care, the top ten ingredient
year search growth percentage are: hyaluronic acid , breast milk, sesame oil, guava [scent], melon [scent], aha [alpha hydroxy acid], chestnut, turmeric, vanilla [scent], and glycolic acid.
The full ‘Spate x Grant Industries: Top
Rising Ingredients Report’ can be downloaded here:
https://www.spate.nyc/top-rising- ingredients-report.
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