INTERVIEW
the future together with our customers, as a unique ‘category of one’ business partner.
TP: What are you dreaming of in terms of your role as president of personal care at DSM- Firmenich? PS: I would love to us innovate more intensively and bring innovation to the market faster. We are a very scientific company and sometimes it can take a long time to bring a product to market. I would love to speed that up. We also need to stay close to the market. It is changing so rapidly – regulatory-wise, advocacy, influencers and consumer trends. I would love for us to get even closer to our customers, to really understand their pain points and shape where we are going. At the end of the day, personal care and
beauty are not just about what you put on your face. It’s also about how you feel in your skin, it’s about wellbeing, it’s about what drives you in the morning and makes you feel. I would love to see what the future looks like
with that. And I want us to shape ourselves and drive ourselves in that direction.
TP: I would say DSM-Firmenich – as far as personal care is concerned – is best known for UV filters and vitamins. Do you want to be known more for actives or another aspect of the beauty and personal care sector? PS: We have the legacy Pentapharm business, which is the backbone of all of our bioactives. We have several platforms in skincare; Natural Beauty, Healthy Beauty, and Aspirational Beauty. We are incredibly strong in peptides, including
customised peptides, and in the skincare luxury segment. We are global leaders in the UV business and
are actively growing our hair care portfolio by leveraging our strong scientific expertise in skin and hair.
TP: Peptides are super hot. Why are they so popular right now? PS: It’s coming from the customer side. Key opinion leaders, influencers, Tik Tok and consumers. Peptides are ingredients that are considered to be gold standards in our industry. It’s beyond B2B. It’s really B2C. If you put
a peptide on a bottle, it means something to people. Peptides are one of the staples of our industry to address ageing. For us, it’s always been a growing business
and our area of expertise. And there is even more potential in new markets as we just got one of our peptides approved for use in China.
TP: How long have you been at DSM-Firmenich? PS: I joined DSM in 2016. Before that I was at Induchem, which was acquired by Givaudan. Before that, I was with Merck KGaA, where I also learned about pigments. My first job was with a local distribution and
then with Seppic in Paris. I had a boss that told me law is not the right
choice for my skills and decided to put me through a talent development programme at Merck KGaA. I have worked in personal care in different
roles: sales, business development and working my way up.
www.personalcaremagazine.com
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INFO@CARIBNATURALPRODUCT.COM January 2024 PERSONAL CARE “Originally, I’m Persian. I left the Middle East when I was 15
years old because of Michael Jackson!” Parand Salmassinia, President of personal care at DSM-Firmenich
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