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14


NEWS


Ashland unveils tech- driven multifunctional


Ashland has revealed Perfectyl biofunctional, a chamomile extract developed using Zeta Fraction technology and driven by AI. Launched at in-cosmetics


Asia in Bangkok, Ashland says the ingredient is inspired by new aesthetic techniques for relaxing facial lines without the need for injections. Organically and sustainably


sourced from the mountains in Oregon, USA, chamomile is well- known for its calming and relaxing properties. Using Ashland patented and sustainable Zeta Fraction technology, Ashland reveals a new side of chamomile extract for scientifically targeting skin’s beauty with exceptional composition, naturally rich in flower acids and GABA amino acid. “The younger generation of


women are more and more using more and more non-surgical aesthetic procedures to get


Sonneborn unwraps NXG


emollient Speciality chemical maker Sonneborn has brought to market SonneNatural NXG, a 100% plant- based emollient said to be ideal for balm applications. The US firm says its firmest


flawless skin, and this trend is driven by social media with billions of views,” said Justine Cotton, global marketing, biofunctionals, Ashland. “Inspired by these new aesthetic


practices used by GenZ and Millennials to achieve a perfect skin, Ashland has developed Perfectyl biofunctional to help smooth fine lines, refine enlarged pores, clarify imperfections and uneven skin, specifically pigment spots.”


Perfectyl biofunctional


targets multiple flaws induced by external and lifestyle stresses, such as post-inflammatory- hyperpigmentation and sebum overproduction. Tested in vitro and in vivo


on three skin ethnicities and four phototypes, Perfectyl is a multi-ethnic solution to help all complexions get clearer and more uniform.


Silab launches ‘Botox-like’ ingredient


French cosmetic actives maker Silab has taken the wraps off Myoline, an anti-stress skincare ingredient derived from the mineral richness of watercress. The anti-ageing and wellbeing boosting effects make it a suitable solution for skin subjected to psychological stress, the company says. Myoline has a myorelaxing


action in vitro by acting on the neuromuscular junction. This efficacy is reflected in vivo by a ‘Botox-like’ effect.


with a ‘soft focus’ retouched photo. Silab says Myoline also


influences the secretion of well- being mediators: the oxytocin and endocannabinoid pathways of the skin are stimulated to improve skin homeostasis. The volunteers’ perception of


After five days of treatment, the


first expression lines of young skin are smoothed, and the wrinkles of mature skin are blurred with an effect comparable to that obtained


stress is reduced, and the quality of their skin is improved: the barrier function is thus restored, hydration increased, and the radiance of the complexion enhanced. Myoline is recommended to be used at a dosage of 0.5% to 2%.


plant-based emollient enhances the formulation of lip care and personal care products due to its sensory properties. The product’s naturally-derived


firm texture reduces the amount of thickener or wax required in the end formulation for anhydrous formulas, it adds. SonneNatural NXG also offers a


unique combination of properties, including non-greasy application, excellent moisture retention and an occlusive afterfeel that leaves skin feeling soft and luxurious. “Designed as an emollient to


promote sustained moisturization, SonneNatural NXG has been developed with a low odour, excellent stability and unmatched emolliency, enabling it to formulate truly superior personal care products, including lip balm, lipstick, body lotion and facial scrub,” said a spokeswoman. “Specially developed with an


occlusive agent to help stabilize cosmetic formulas, the product is a perfect plant-based alternative to lanolin or other animal-based emollients and means that formulators no longer need to settle for inferior substitutes,” she added.


Mibelle Biochemistry reveals NAD+ booster anti-ageing active


Mibelle Biochemistry has unveiled RejuveNAD, a natural active ingredient that stimulates the endogenous regeneration of NAD+. NAD+ (nicotinamide adenine


dinucleotide) has received significant attention in anti- ageing supplements. However, the use of NAD+


in cosmetics failed so far, as the PERSONAL CARE January 2024


molecule has a very poor stability in formulations and cannot be taken up into skin cells. Mibelle Biochemistry has


developed a holistic solution to increase NAD+ levels in the skin through cosmetic applications. Sourced from sustainably


cultivated sunflower sprouts through indoor farming, RejuveNAD


activates the enzyme NAMPT. Clinical studies show that this


active can counteract at least five hallmarks of aging in the skin simultaneously: mitochondrial dysfunction, cellular senescence, loss of proteostasis, epigenetic alteration and genomic instability making the skin look eight years younger in just 42 days.


www.personalcaremagazine.com


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