NEWS 9
Exploring rise of personalised beauty
Customisation is the hot trend across multiple industries and is the topic of this year’s two-day in-cosmetics Formulation Summit – taking place at the Grange Tower Bridge Hotel in London from 24-25 October. The increasingly popular
summit returns for its fourth year, with a full programme that will offer beauty experts scientific analysis of the personalisation trend influencing the global market.
This year’s theme ‘Up Close and Personalised’, provides cosmetic chemists with a wealth of information on delivering personalised beauty. The industry’s foremost experts will explore how algorithms are driving personalisation and answer questions such as, ‘will your choice in materials or claims make your formula more attractive to the digital assistant?’
Among the key topics being
covered will be how artificial intelligence (AI), smart technology, phone apps, DNA analysis and online questionnaires are now defining the real you. Additionally, international experts will give guidance on cost-effective, personalised formulations designed to meet consumer expectations and lifestyle aspirations, particularly when it comes to sustainable products. Opening the Summit, Dr Barbara Brockway, director of Personal Care at Applied DNA Sciences, will invite delegates to join in an experiment demonstrating AI in action, where, through a simple selfie photo the app matches the individual with the best anti- ageing product. Day One’s theme is
‘Understanding your consumer’, with sessions on the trends gripping beauty personalisation
September 2018
and how the sector is evolving into ‘consumer designed experiences’. Later, the power and potential of the algorithm- beauty-interface (ABI) will be touched on as experts ask: ‘Are we now formulating for the customer or the computer?’ The afternoon will also see
TED Talks speaker, Rogier van der Heide, chief strategist at Curiosity Group discuss ‘Digital beauty devices translating lifestyle needs into product – formulating the customer experience’. With a focus on ‘Formulating for your consumer’, Day Two opens with keynote speaker Lauren Bowker, material alchemist & founder of The Unseen and creator of FIRE Dye, discuss innovations in personalised hair care, followed by a session on bespoke and mass customisation. Interactive presentations on customising fragrances will explore this idea and examine how far formulators can go on that journey.
The second day will also look at the challenges for personalised hair care, innovation in customised colour cosmetics and personalised beauty examined at the microbiome level. Experts will focus on accommodating personal ideals, sustainable, natural, clean cosmetics, vegan, halal, plastic-free and more. To book your place, visit
http://summit.in-
cosmetics.com/book-your-place. PERSONAL CARE EUROPE
Tiny TEWL meter
With its ultra-small measuring chamber (only 2 mm Ø), the Tewameter TM Nano measures the Transepidermal Waterloss (TEWL) in g/h/m² on small, or difficult to reach sites. The measurement of the
Tewameter is the basic measurement for all cosmetic applications regarding efficacy/safety testing and
claim support. The Tewameter TM Nano is ideal for
measuring on nails, lips, scalp with parted hair, small animals, etc.
Special rubber rings make
the probe sit tightly even on slightly curved surfaces (e.g. the nails). As they are exchangeable, the rings can be cleansed hygienically.
Animal-free allergy test validation SenzaGen has submitted
the official validation report for GARDpotency to the relevant regulatory authorities as a complement to the validation of GARDskin. GARDpotency is the first animal-free allergy test on the market that can be used to evaluate chemicals according to the EU’s CLP classification.
Other initiatives to
measure potency today, including animal tests, only reach an accuracy of 55%- 69%. Therefore, SenzaGen have been able to present
the final results of the report showing that the test can classify CLP Class 1A and 1B chemical substances, quantifying the risk of causing allergies with an accuracy of 82 per cent, as determined by three laboratories. Results from the validation demonstrate that the performance of GARDskin together with GARDpotency exceeds all currently available validated methods. Worldwide approval and recommendation from ECVAM and OECD regarding the use of
GARDskin and GARDpotency are expected in 2019.
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