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18 IFSCC CONGRESS


More than 440 posters will be presented.


University laboratory is investigating various chemical and physical means of increasing skin permeability to such actives in a painless and patient-compliant way. These methods include devices such as ultrasound and liquid jets, chemical means such as ionic liquids and biological means such as peptides. Physical methods temporarily disrupt the skin in a painless way or provide an active mode of drug transport. Chemical methods offer means to formulate the active or permeabilise the skin without inducing irritation. Finally, the biological methods provide opportunities for enhanced local drug delivery. Collectively, these technologies offer various advantages including delivery of macromolecules, sustained release and targeted delivery. Prof Mitragotri will present an overview of these technologies and their commercial as well as clinical translation.


Sensory Analysis - Recent Developments in Sensory Methods, Dr Hal MacFie, Hal MacFie Sensory Training Ltd Sensory Science provides a detailed description of the sensory properties of foods, beverages and personal products and links this data to analytical and instrumental data and liking data from consumer studies. These properties may be measured using trained sensory assessors or naïve consumers. Dr MacFie will describe recent developments under the following headings:


Rapid methods using naive consumers: Examples of these methods are: • Check all that apply (CATA) scales instead of rating scales • Projective Mapping – respondents place products on a map and mark their own descriptors • Free sorting of products


PERSONAL CARE EUROPE


followed by freely selected descriptors • Temporal Dominance (TDS) Emotional reactions before during and after consumption: The emotional and sensory measures towards products assessed blind can be compared with those when the brand packaging is present (informed) or when the only the packaging is present (expected). This enables us to maximise congruence between sensory properties and brand attributes which has been shown to be a crucial element in successful product development. Context and external factors: Simple


reading of concept descriptions has been replaced by viewing brand packaging in an immersive condition. Most recently the use of virtual reality equipment to manipulate context is being adopted. Beyond Liking: Measures that are more


predictive of consumer choice and more particularly repurchase are being tested. A crucial component in repurchase is memory and sensory researchers are exploring which odours are most effective in generating good and/or strongly held memories. Causal, Path, Artificial Intelligence and Bayesian Modelling: The need to derive complex path models that describe causal relations between composition, sensory,


emotion, liking, choice and repurchase is now urgent. The prospects for Artificial Intelligence to improve our modelling and Bayesian methods to improve our decision making are not clear but work is beginning.


Poster Presentations More than 440 poster presentations will showcase the scientific discovery and the latest global scientific innovations from some of the most creative minds in the cosmetic industry. Topics will follow the same areas as the Keynotes listed previously and include posters from respected companies such as: Codif, with ‘Effects Of An Artemisia Capillaris Extract On ATP Synthesis, Collagen Production And Adipocytes Differentiation’; Greentech with ‘From plant defense to human skin health: Modulation of cellular pathways to help skin against pollution’; ‘Novel collection of in silico- designed peptides acting on both pre- and post-synaptic terminal’ from Lipotrue; and ‘Anti-Pollution Effect of Flowers of Prunus persica’ from Crodarom.


Venue


The Infinity Hotel & Conference Resort Munich in Unterschleißheim is the largest hotel and conference centre in Munich’s north end. Located just outside Munich, it boasts optimum connections to the city centre and airport alike. The Infinity Hotel & Conference Resort Munich has a direct architectural connection to the Ballhausforum auditorium. With 1,340 m² of floor space below and an imposing glass dome above, the auditorium provides the perfect setting for the SEPAWA Congress.


PC September 2018


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