Uplatform Complexity Meets Opportunity
Latin America’s iGaming sector is experiencing explosive growth, and global operators are taking notice. With a projected market value of $7.38bn by 2027, the region represents one of the most promising frontiers for online betting. Maria Bashkevich, Head of Marketing at Uplatform, explains why a tailored, culturally sensitive approach is essential to unlocking LatAm’s potential.
Uplatform understands the intricacies of this vibrant market and offers the expertise and tools to help operators localise effectively, engage players, and grow sustainably. For those looking to explore opportunities in LatAm, Uplatform will be available at SBC Summit Americas, Stand C470, to offer strategic insights and discuss personalised solutions.
A Market Fuelled by Passion
Latin America’s deep-rooted enthusiasm for sports drives much of its iGaming activity. Football leads the way, accounting for an impressive 67 per cent of all wagers across the region. Tournaments such as the FIFA World Cup, UEFA Champions League, English Premier League, and Spanish La Liga dominate betting slips, with bettors showing balanced interest in local leagues.
But LatAm's sports interest doesn’t end with football. Bettors actively engage with a variety of games including basketball, tennis, horse racing and motorsports, such as Formula 1 and MotoGP.
Tis diversity creates a wide range of opportunities for operators who can cater to regional preferences. Uplatform’s flexible sportsbook solution supports extensive customisation to match local sports demand.
Every Latin American country presents a unique set of challenges and opportunities. Operators must avoid a uniform approach and instead focus on hyper-local strategies to appeal to players in different regions.
For example, in Peru 15 per cent of the population follows Esports, 94
making it a major vertical within the local betting ecosystem. However, in Argentina, the interest is significantly lower at just two per cent. Tis disparity highlights the need for market-specific offerings, and Uplatform’s modular system allows operators to tailor their content and categories by region.
Uplatform’s platform also includes Esports betting with top titles like League of Legends, Dota 2, and CS 2, providing dynamic content that adapts to local market demand.
Payments in LatAm: Complexity Meets Opportunity
One of the biggest hurdles in Latin America is its fragmented payment infrastructure. Credit card penetration is relatively low, and cash-based or alternative methods dominate many markets. Te top regional payment methods include:
u Brazil: Boleto Bancário u Mexico: OXXO
u Colombia: Local bank transfers u Across LatAm: E-wallets and mobile payments
Operators must offer localised payment solutions to ensure smooth transactions. Uplatform integrates with over 550 global and regional payment providers, allowing seamless support for local preferences.
Additionally, with 76 per cent of online revenue coming from mobile devices in LatAm, mobile-first payment experiences and cryptocurrency options are gaining popularity. Uplatform supports these channels to help partners stay competitive and user-focused.
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