Argentina: Latin America Focus


In recent years, betting houses have become key sponsors of first-division teams as well as the Argentine national team in international tournaments. BetWarrior became an official sponsor of the national team in May 2022. In 2023, the Argentine Football Association (AFA) introduced bplay as the sponsor for the nation’s top flight league in an agreement which was renewed in March.


advocate for privatisation within the football sector. Known for criticising the "poverty model" of Argentinian football, Milei has focused on transforming major football clubs, which are currently required to operate as nonprofit civil associations. Tis would potentially allow clubs to become privately


owned 'Public Limited Sports Companies' - known legally in Argentina as 'Sociedades Anónimas Deportivas' (SADs). Te Argentine Football Assosiation (AFA) has come out against privatisation in full force as have the vast majority of fans. Crucially in Argentina, fans usually become members of their clubs who manage and oversee the clubs. However, if


Milei has his way these members would have to hand over control to shareholders, which could diminish the fans' ability to influence the future of their beloved football teams.


While online gambling is a distinct matter, the potential


dissolution of the current model, coupled with the rising visibility of online gambling in the media, creates the perception that one of Argentina’s most cherished institutions is at risk. Tis situation raises concerns that corporate interests may be on the verge of seizing control, jeopardising the very essence of the “beautiful game.”


BETTING ADVERTISING AND SPONSORSHIP Te increasing impact of betting firms on Argentine football has been highlighted by recent partnerships and sponsorship deals. In February 2024, Brazilian betting firm Betano announced an agreement with South American football governing body Conmebol to partner with the next two editions of its Copa America international tournament. Betano announced that it would, through this deal, act as a partner of both the 2024 and 2028 editions of that national team’s tournament, with that year’s Copa America taking place across the US from June 20 to July 14. In recent years, betting houses have become key sponsors


of first-division teams as well as the Argentine national team in international tournaments. BetWarrior became an official sponsor of the national team in May 2022. In 2023,


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