We ask the client what problem they're trying to solve and based on
that information we create the solutions for them. Ten you've got the clients in-between, so the ones who know their stuff but could be moving into a new market, Brazil is a good example, or an African market that is becoming increasingly regulated. In those cases, they
might say these are issues that we face in markets X, Y and Z. We have those market insights with players from over 220 countries.
"If you look at millennials, so people over the age of 35 now, video gaming is the seventh most popular pastime hobby, whereas for Gen Z, so people between 24-35, it's the second. We're seeing this reflected in modern casinos such as Duelbit, Stake, Roobet where player versus player experiences such as coin flip and rock, paper, scissors are increasingly popular.
"We're also seeing differences in the retention engines of these casinos with an XP loyalty system rather than the traditional bonuses or points. Tere's this whole new world opening up that's going to allow savvy fraudsters to exploit them, whether it's for bonus abuse or for money laundering."
While AI and machine learning play pivotal roles in fraud detection, Galloway emphasises the integration of rule-based systems. AI analyses extensive data to identify trends and inform rule creation, but Sumsub also allows clients to implement custom rules tailored to their specific markets. Tis collaborative approach ensures that solutions remain relevant and effective across diverse scenarios.
CLIENT COLLABORATION
Sumsub caters to a diverse clientele, from industry giants to startups, offering tailored solutions based on each client's expertise and needs. Experienced operators may utilise Sumsub's platform to develop bespoke rules, while newer entrants might rely on Sumsub's guidance to navigate complex regulatory landscapes. Tis flexibility ensures that clients can effectively address their unique challenges in fraud prevention and compliance.
"Some clients are absolute experts in the subject field, right? Tey know their market's inside out and they know exactly what rules they want. Tey might look at our models and go, yeah, this is great, but we need to
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KRIS GALLOWAY Head of iGaming Product Sumsub
write our own. Obviously, we'll support that process, but in that case, we pretty much give them the platform and the tools to build what they need. On the other side, we might have a client that's a startup and they're entirely reliant on us for their anti-fraud and KYC solutions in which case we will advise them, recommend which bundles to install, or even create new ones for them.
"We ask the client what problem they're trying to solve and based on that information we create the solutions for them. Ten you've got the clients in-between, so the ones who know their stuff but could be moving into a new market, Brazil is a good example, or an African market that is becoming increasingly regulated. In those cases, they might say these are issues that we face in markets X, Y and Z. We have those market insights with players from over 220 countries."
Sumsub's client base spans major brands like Kaizen, NetBet, SoftSwiss, Yolo Group, and SoftGamings. Tey also collaborate with parent companies such as Entain, supporting various brands under its umbrella, including Ladbrokes, Bwin, and Sportingbet. Additionally, Sumsub assists operators in lesser-known jurisdictions, addressing niche issues related to fraud prevention, bonus abuse, and affiliate abuse. Teir comprehensive verification platform secures the entire user journey, surmises Kris, accommodating a wide spectrum of use cases across the iGaming industry.
"I'd say KYC is our bread and butter with the bigger companies. You might have others who are working from a Curaçao licence and in some of the lesser-known jurisdictions where you face niche issues that we're able to help with through pre-transaction monitoring. Our client base is a very broad spectrum and, because we're a full cycle verification platform that aims to secure the whole user journey, we're in a position to accommodate and help a lot of those use cases from the behemoths all the way down to the smaller startups."
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