quickly so I can place a bet on a particular game,” Page explains. However, this is balanced by acknowledging the operator’s challenge: slow or cumbersome payout processes not only risk disengaging players but also erode trust. When players feel that accessing their funds is unnecessarily complicated, they often hold the operator accountable rather than recognising the inherent complexities of the payment systems.
In response to the fragmentation of payment processes and the siloed nature of current RG tools, Neosurf has introduced a dedicated wallet solution. Tis centralised hub allows players to consolidate all their wagering transactions in one place. By providing a complete picture of their spending across various operators, the wallet offers several benefits:
Enhanced Budget Management: Players can better track their spend and set realistic budgets, mitigating the risks associated with uncontrolled betting.
Improved User Experience: A single point of management removes the hassle of navigating multiple apps and platforms, thereby fostering a more intuitive betting experience.
Strengthened Responsible Gaming: When integrated at the point of deposit, these tools help players maintain control over their wagering, reinforcing responsible habits without the stigma often associated with RG initiatives.
Te wallet not only gives Neosurf a competitive edge but also repositions RG tools as everyday budgeting aids rather than as signals of personal issues. KYC procedures, though essential, often frustrate players - especially when repeated across different platforms. To address this, Neosurf has rolled out its Compliance Handshake solution. Sue likens the process to a “two lane highway,” where verified information can be
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efficiently shared between the payment provider and the operator.
Tis API-driven solution minimises redundant verification steps, accelerating the withdrawal process and reducing friction. Te system also facilitates risk assessment by allowing operators to access shared KYC data, thereby improving overall compliance and operational efficiency. By shifting the focus from regulatory burden to a smoother, more integrated customer experience, Neosurf is paving the way for faster, more secure transactions.
A recurring theme in the research was the underutilisation of traditional RG tools. Many players perceive these measures as targeted solely at those with gambling problems, creating a disconnect between actual usage and intended purpose. According to Page, effective RG solutions should be seamlessly integrated into the payment process - essentially, as part of the natural flow of wagering rather than an add-on.
For instance, many of the current RG tools are often buried in drop-down menus, making them less obvious or accessible to players Neosurf aims to reframe this narrative by focusing on budgeting and control as intrinsic parts of responsible gaming.
While the U.S. remains a primary focus, Neosurf’s ambitions extend into Latin America, going live in Mexico earlier this month Despite the similarities in player behaviour between the two regions, Page cautioned against assuming a one-size-fits-all approach. “We have to go in, listen, and learn from the market,” she said, emphasising the importance of local partnerships and cultural adaptation.
Some Mexican operators, according to Page, are further along in managing responsible gaming than their U.S. counterparts. Tis presents both an opportunity and a challenge: Neosurf must tailor its products to meet the nuanced needs of each market while maintaining the core values that have driven the company to where it is today.
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