Soft2Bet Local Fit Matters
The iGaming industry has expanded rapidly in recent years, with operators launching platforms across a wide range of international markets. With each market bringing its own set of regulations, cultural norms, and player behaviours, operators like Soft2Bet need to consider much more than just language translation or currency conversion, explains Yoel Zuckerberg, Chief Product Officer.
Success depends on delivering a complete experience that feels native to the user. Tis means localising everything from content and payment methods to platform design and promotional strategy. When done right, these adjustments are what separate a platform that simply operates in a region from one that truly connects with its audience.
UNDERSTANDING LOCAL NEEDS
Entering a new market starts with understanding its specific requirements, from legal regulations to language and player behaviour. In Sweden, for example, operators must follow clear rules that promote responsible gambling and honest advertising. Meeting these standards is essential to building trust with players. Tat usually means implementing strong data protection, offering self- exclusion tools, and other features supporting safer play.
Quickcasino.se, part of the Soft2Bet portfolio, offers a strong case study. In a crowded Swedish market, the platform has stood out by introducing custom trophies and tailored promotions that genuinely engage players. Tese features are not just creative; they are also designed to meet regulatory standards, helping the platform stay both appealing and responsible.
Recognised for its innovative approach,
Quickcasino.se was named "Nordics and Baltics - Rising Star" at the EGR Europe Awards 2025, highlighting its successful strategy in the region.
Quickcasino.se has managed to strike the ideal balance between entertainment and compliance by responding directly to player feedback and consistently aligning with Swedish guidelines.
92 CONTENT AND ENGAGEMENT THAT RESONATES
Localisation goes beyond translating text. Te content and themes on an iGaming platform need to reflect what matters to local players. Tat could mean tapping into national sports, popular media figures, or cultural holidays. Offering titles from recognised slot providers or spotlighting local jackpot favourites can also go a long way in earning player loyalty.
Don.ro, a Soft2Bet brand in Romania, is a strong example of this in action. Te site launched with a mix of immersive casino titles and a sportsbook built around Romanian betting preferences. Tis setup has driven fast growth and high player retention.
Don.ro was even named the best new launch of 2024 at the 12th edition of the Reunion of Gambling Professionals. With local promotions and a loyalty programme shaped for the Romanian market, the brand continues to see strong engagement, reflecting Soft2Bet’s focus on data-backed localisation.
QuickCasino.se, also operated by Soft2Bet, has taken a different but equally effective route in Sweden. Its platform leans into seasonal campaigns, high-volatility slots, and gamified missions. Tese elements consistently attract Swedish players, who value fast-paced gameplay and interactive rewards.
Te result is a loyal player base that returns for both the visuals and the variety. It's a clear example of how Soft2Bet tailors each brand’s strategy to local preferences while maintaining a consistent standard of quality and creativity.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172 |
Page 173 |
Page 174 |
Page 175 |
Page 176 |
Page 177 |
Page 178 |
Page 179 |
Page 180 |
Page 181 |
Page 182 |
Page 183 |
Page 184 |
Page 185 |
Page 186 |
Page 187 |
Page 188
