Contents May 2025 Neosurf study pinpoints the
payment pains of U.S. bettors Page-38
Following a recent study into the online betting habits and frustrations of U.S. players, Sue Page, CEO Americas at
Nevada Page-140 Nevada wasn’t always the gambling hub it is today. Back in the late 1800s illegal gambling thrived as the state grew as a mining town. Nevada’s conflicted feelings about gaming were finally reconciled when in March 1931 Nevada began its modern era of legalised gambling when the so-called ‘wide open gambling’ bill was passed. Now, the gaming resort industry in Nevada supports more jobs, pays more wages and generates more economic output than any other sector.
MARKET REPORT
Neosurf, sets out what operators can do to address the issues raised.
Xanada Pitch Contest heats up ahead of NEXT Valetta Page-44
Vladimir Malakchi, CEO and Managing Partner of Xanada Investments, underlines the importance of passion and seeing the fire of entrepreneurs going to build their business.
MOANING WEDNESDAYS Aleksandra Mouton, CEO of Amarix,
sets a clear vision of what she wants to achieve: to build a gaming provider that’s agile, data-driven, and unafraid to embrace new ideas Page-60
Promatic Games ethos blends tradition with innovation Page-64
Maciej Makuszewski, iGaming Director at Promatic Games, explains why locally relevant content defined by simplicity and coherent narratives is resonating with players.
Blueprint harnesses engagement metrics with King Kong Cash Page-111 Jo Purvis, Director of Key Accounts & Marketing UK at Blueprint Gaming, discusses developing King Kong Cash game while retaining the signature jungle charm.
LOCAL FIT MATTERS Yoel Zuckerberg, Chief Product
Officer at Soft2Bet, believes operators need to consider much more than just language translation or currency conversion. Page-92
Finland Page-154 Finland is slowly moving out of a post-pandemic recession. Inflation is low and it is thought GDP, which was 0.5 per cent last year, will grow by 1.2 per cent in 2025. It’s been a difficult road for gaming since three gambling companies merged nine years ago. Revenues have fallen by around 40 per cent over the last decade with gambling offered exclusively via state- owned operator Veikkaus Oy.
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Wazdan evolves Hot Slot series with new themes and mechanics Page-126
Brandt Page, CEO of game provider Bitblox, explains the untapped
potential for crypto-based prediction titles and the cross-market appeal for sports bettors and casino players.
DS Virtual Gaming tailors RACINGDOGS to market needs Page-132 Araksi Sargsyan, Chief Commercial Officer at DS Virtual Gaming, discusses capitalising on the enduring popularity of RACINGDOGS to meet modern demands.
REGIONAL EXPERTS Iain Hutchison, Chief Revenue
Officer at Digitain, explains why an ability to offer unique solutions for each LatAm market has been a key driver for business growth. Page-104
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